Wet n Wild photo focus Eyeshadow Primer Review

Milabu Rating

  • Overall

Price Category: Value

  • $5.49 Retail

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  • Easy to apply
  • Creamy consistency
  • Brightens eyelids
  • Dries clear
  • Prevents eyeshadow creasing
  • Helps makeup last all day


  • None

Wet n Wild Eyeshadow Primer Review

Want to prevent eyeshadow creasing and fading, for a look that lasts all day? This $5 vegan eye primer gets the job done. Photo Focus is easily the best eyeshadow primer at the drugstore.

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Photo Focus Eye Base: Say goodbye to creasing, hello to all day wear.

Great news: What might just be the best eyeshadow primer at the drugstore will only set you back about $5. Whether you’re carving out the sharpest cut crease or dabbing on cream eyeshadow with your fingertips, this product will help you get the most of your makeup look. That means all day wear with true vivid color and not a crease in sight. Truly, its power to lock shadow and liner in place for hours is available for all the world to see. Let’s get into the Wet n Wild Eyeshadow Primer Review.

Promises vs. Performance: An eye primer to brighten lids and lock in shadow color.

Wet n Wild describes their Photo Focus eyelid base as the “perfect primer” on their website. How come? This affordable shadow prep promises a lid brightening effect and to keep eyeshadow color from fading all day.

My Review Thoughts: Wet n Wild Photo Focus Eyeshadow Primer

During the review of Wet n Wild Eyeshadow Primer, I squeezed a dot of product onto my finger and massaged it onto each eyelid. The texture was thick and creamy, and the color was pale nude. I smoothed the primer onto my lids with no trouble and watched it quickly become fully translucent as it set. (This primer should work for any skin tone.) It seemed to subtlety brighten my lids and it also dried quickly.

Next, I applied a gradient eyeshadow look on top of the eye primer using the browns, black, and shimmer taupe shades of the e.l.f. Bite Sized Eyeshadow Palette in Truffles, $3. Then, I added winged eyeliner with Revlon Colorstay Liquid Liner in Black Brown, $8.99. Everything went onto my eyelids with ease. The liner remained as intense as the swatch, the shadow pigment was true to pan, and the overall finish was silky smooth. At the end of the day, my eye makeup was still flawless: No creases or fading.

How It Compares: The best eyeshadow primer at this value (and it’s vegan).

Wet n Wild has been producing some of the most affordable and great performing cosmetics since 1979. You’ll hardly meet a makeup artist without something by America’s number one value brand in their kit. Beauty enthusiasts of all ages love their products, including the Photo Focus eye primer. This creamy, mattifying formula is great for anyone, especially anyone with oily eyelids, who wants to set their eye makeup all day and to get the most color payoff from eyeshadow. It boosts lid brightness to perk up the peepers, but it dries to a universal, colorless tone. Beauty mags from Allure to Teen Vogue sing its praises, and more than 2.3 thousand Amazon shoppers have reviewed it. Our review is in line with the masses, Wet n Wild Eyeshadow Primer is one of the best from drugstore, if not the best.

Milabu Beauty Method: Applying Photo Focus Primer for maximum eyeshadow color and smoothness.

Wet n Wild eye base is an inexpensive and fool proof formula. If you’re new to lid primer or a longtime user, this product has a lot to offer. It’s time to pop and lock your eyeshadow!

  1. Squeeze a tiny amount of Photo Focus eyelid primer onto your ring finger. Aim for something the size of half a pea.
  2. Gently use the same finger to smooth the product across your entire eyelid, corner to corner, and up toward the eyebrow.
  3. Repeat Steps 1 and 2 for the other eye.
  4. Allow the product to dry for a few seconds.
  5. Apply your favorite matte, shimmer, or glitter eyeshadows and eyeliners.

That’s it! May your color be bold and your eye look last for hours.

Advertised Product Highlights

Wet n Wild Photo Focus Eyeshadow Primer

SHADE: Only A Matter of Prime

COLOR/FINISH: Clear/Invisible


LONGEVITY: All day wear

BENEFITS: Preps and brightens eyelids to lock eyeshadow color all day; Smooth, effortless application

OTHER: Cruelty free; Vegan


Edited by Virginia

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