Urban Decay Eyeliner Pencil Reviews

Milabu Rating

  • Overall

Price Category: Pro-Grade

  • $22.00 Retail

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  • Very pigmented
  • Creamy
  • Easy to apply
  • Blendable
  • Long lasting
  • Transfer proof
  • Waterproof


  • None

Urban Decay Eyeliner Pencil Review

Let’s Review the iconic Urban Decay eyeliner pencil that comes in bold colors, multiple finishes, and has a creamy application. With a truly long wearing, waterproof formulation, every makeup bag needs at least one!

Video Tutorial & Wear Test

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Urban Decay 24/7 Glide-On Eye Pencil: Endless eye makeup looks.

Eyeliner should never be boring. The makers of Urban Decay eyeliner must agree. This visionary brand has been delivering bold pigment with high performance since the 90s. Their iconic eyeliner, available in at least 38 showstopping shades, contains limitless power of self expression. Any smokey eye, winged eyeliner, or cat eye makeup look imaginable is easier with these smooth and creamy gel liners.

Eyeliner should also never smear, smudge, or slide off. That’s why I’ve been using this waterproof eye pencil for years. I can indulge my creative side while knowing that the look will set quickly and be locked into place for hours. For me, this eyeliner is made to play and is here to stay. Let’s dive into Urban Decay Eyeliner Pencil Review.

Promises vs. Performance: Urban Decay eyeliner for the best glide, color, and lastability.

Urban Decay’s website features product claims about their 24/7 Glide-On Eye Pencil. These include promises of creamy application and intense, lasting color. The formula of this eyeliner is said to stay soft for 30 seconds for blending or smudging. Once it sets? It should be budge proof. I’ve had great results over the years with Urban Decay eyeliner and know it is a classic.

My Review Thoughts: Urban Decay Eyeliner Pencil

During review I tried Urban Decay Eyeliner Pencil in the shade Bourbon, which is a medium brown. It has a shimmer finish, and on swatching it I noticed subtle flecks of gold glitter within the rich mahogany pigment. Nothing too chunky or obvious, just enough to add a glowy warmth to the eyeliner. The formula is beautiful: It’s a good choice if you want to stay somewhat neutral without using black or gray.

This pencil’s application was so smooth and easy, with no tug. The pigment was strong with one pass. I had plenty of play time to perfect the look before this liner set. I completed my eye makeup by topping the Urban Decay liner with with LORAC shadow in Espresso, using a small smudge brush to blend the products for a soft, smokey effect. Once the Urban Decay eyeliner was set, it stayed in place all day until I cleansed my face. No smudging, flaking, or fading.

How It Compares: The best eyeliner for waterline and beyond.

If you want a great gel liner pencil in the professional grade price range, fix your eyes on Urban Decay. I love their 24/7 Glide-On Eye Pencil and consider it to be the standard eyeliner pencil. That’s because it is so creamy and easy to apply, it sets for true long wear, and it comes in nearly 40 highly pigmented shades with different finishes.

No matter whether you’re using this liner for simple or edgy makeup, even the boldest colors are sweet to the delicate skin of the eyes. These pencils are each formulated with hydrating vitamin E, along with jojoba and cottonseed oils. And those sensitive inner eye rims? Several publications, including Byrdie and Allure, name Urban Decay a best eyeliner for the waterline because of its gentleness and waterproof staying power. But this versatile pencil can tackle every winged, smokey, cat, or fox eye look you can imagine, and them some. This recent Glamour Beauty Award winner and longtime fan favorite also has more than 16,000 reviewers at Ulta rating it 5/5 stars.

Let me give you my final review thought about Urban Decay Eyeliner Pencil, you can’t go wrong with this one.

How To Use Eyeliner: 24/7 Glide-On Eye Pencil for smokey eye makeup.

Here are my tips for smokey eyes using Urban Decay eyeliner. Start with Urban Decay Eyeshadow Primer Potion ($24) to lock everything into place.

  1. For a classic smokey eye, first line your top lash line. Begin with the outer corner and work toward your nose, stopping just before you reach the inner corner.
  2. Then, do the same to your lower lash line, leaving some space before the outer corner. Remember to start thin, as you can always thicken the line by adding more liner.
  3. Finally, use a small angled brush (I like this brow brush by Smashbox, $29) to diffuse the lines for a soft smokey effect. Apply back and forth motions, using the brush to extend the liner toward the inner corners. You can also use the brush to drag the liner past the outer corner and into a pointed, subtle wing. For more intensity, pair this brush technique with a deep eyeshadow.
  4. To take things further, line the inner rims. Pull slightly downward on the lower lash line to find the waterline, and apply the liner there.
  5. Pull upward on the top lash line to find your tightline, or inner rim, and line it gently. Sultry!
  6. Mist your makeup with Urban Decay All Nighter Setting Spray ($33) to ensure your look will hold up to anything.

Advertised Product Highlights

Urban Decay 24/7 Glide-On Eye Pencil



FINISH: Shimmer

LONGEVITY: Long wearing

BENEFITS: Creamy application; Long wearing; Waterproof and won’t smudge; Contains 50% hydrating ingredients, like vitamin E, jojoba oil, and cottonseed oil; Available in matte, metallic, satin, and shimmer finishes

OTHER: Vegan (Except shades: Psychedelic Sister, Love Drug, Woodstock, Rockstar, Roxy, Alkaline, Bourbon, Corrupt, Demolition, Sabbath, Vice, and Empire); Cruelty free


Edited by Virginia

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