Ulta Matte Eye Primer Reviews

Milabu Rating

  • Overall

Price Category: Value

  • $12.00 Retail

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  • Easy application with fingertips
  • Translucent base (won’t affect pigment/color of shadows)
  • Can be used with different eyeshadow formulas (powder, gel, cream or loose pigments)


  • Does not apply even with a brush
  • Needs time to set for best results

Ulta Matte Eye Primer Review

Discover the versatile and effective Ulta Matte Eye Primer in our comprehensive review. Perfect for all eyeshadow types, it’s a makeup must-try.

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In the search for the perfect eye makeup base, Ulta Beauty’s Matte Eye Primer steps into the spotlight. Promising a crease-proof canvas for eye makeup, this product aims to elevate your eyeshadow game. But does it live up to the hype? In this Ulta Matte Eye Primer review, we dive deep into its features, performance, and how it stacks up against other drugstore favorites.

Product Highlights: Ulta Matte Eye Primer

Ulta Beauty Collection’s Matte Eye Primer is a versatile, crease-proof base designed to enhance the longevity and vibrancy of your eye makeup. Compatible with a variety of formulas—be it powders, gels, creams, or loose pigments—this primer maintains the true color of your eyeshadows, thanks to its translucent shade. Committed to ethical beauty standards, it’s a cruelty-free product, free from parabens, oil, fragrance, and sulfates, making it a clean choice for your makeup arsenal.

My Review Thoughts: Ulta Matte Eye Primer Review


The Ulta Matte Eye Primer shines in several areas. Its application is a breeze when using fingertips, smoothly laying down an even base. The translucency of the primer is a standout feature, ensuring that the pigments of your eyeshadows remain true to color upon application. This aspect is particularly crucial for those who want their eyeshadows to look as vibrant on the skin as they do in the palette. Another major plus is its compatibility with various eyeshadow formulas. Whether you’re working with powders, creams, gels, or loose pigments, this primer handles them all effectively, making it a versatile addition to any makeup collection.


However, there are a couple of drawbacks. The primer tends to apply unevenly when using a brush, which can be a significant inconvenience for those who prefer not to use their fingers for application. Additionally, the primer requires a bit of time to set properly. This means you need to wait a moment before applying your eyeshadow, which might be a minor inconvenience for those used to a quicker makeup routine.

Let’s Review How It Compares: Ulta Matte Eye Primer is Best

When it comes down to Ulta Matte Eye Primer competition there are a few products worth a mention in this review.

Milani Eyeshadow Primer:

When pitted against Ulta’s Matte Eye Primer, Milani Eyeshadow Primer holds its ground with a few distinct qualities. Known for its lightweight and almost invisible finish, it’s excellent for those who prefer a barely-there feel. This primer shines in its ability to neutralize the eyelids, creating a smooth canvas for eyeshadow application. Its creamy texture makes it easy to apply, and it does an admirable job in resisting creasing throughout the day. For users who value a lightweight texture and ease of application, Milani’s option is a strong contender.

Wet n Wild Photo Focus:

The Wet n Wild Photo Focus Eyeshadow Primer is another popular drugstore alternative. While it performs many of the same functions as Ulta’s and Milani’s, it does so with slightly less finesse. It’s effective in prolonging the wear of eyeshadows and preventing creasing, but its performance is a bit behind in terms of the smoothness and invisibility of the finish. However, its lower price point makes it an attractive option for those on a budget. If saving a few dollars is a priority, and you’re willing to compromise slightly on performance, Wet n Wild’s primer is a viable choice.

Ulta Matte Eye Primer’s Unique Position

Compared to these alternatives, Ulta Matte Eye Primer carves out its niche with its no-creasing formula and the ability to work with a wide range of eyeshadow products – from powders to creams and gels. While Milani’s primer offers similar longevity and crease-resistance, Ulta’s product excels with its versatility with different makeup formulations. For those who regularly switch between various types of eyeshadows, Ulta’s primer provides an unmatched level of adaptability.

I do want to mention one caveat about all of these primers, when it comes down to loose pigment shadows or glitter. these do struggle. You will need something a bit more tacky like NYX glitter glue.

Milabu Beauty Method: Lock your eye look in place

  1. Squeeze about a pea sized amount of product onto your ring finger. This should give you enough for both eyelids!
  2. Pick up about half of the product with your other ring finger.
  3. Gently apply each set of product onto your eyelids. Carefully blend out over your entire lid: corner to corner, lash line to brow bone.
  4. Let the product dry for a few seconds.
  5. Now, your lids are primed and ready for any eye look!

Advertised Product Highlights

Ulta Matte Eye Primer

SHADE: clear


COVERAGE: No claims

LONGEVITY: No claims


OTHER: Formulated Without: Parabens, Oil, Fragrance, Sulfates

CLEAN BEAUTY CLAIMS: Cruelty-free and clean

Edited by MILABU

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