Tower 28 Make Waves Clean Mascara review

Milabu Rating

  • Overall
    (4.5)

Price Category: Pro-Grade

  • $20.00 Retail

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Pros

  • Lengthening
  • Curling + lifting
  • Defining
  • Natural volume
  • Buildable without getting clumpy or weighing down lashes
  • Water resistant
  • Minimal flaking
  • Easy, no-tug removal
  • Ophthalmologist tested
  • Clean formula

Cons

  • Can smudge and transfer
  • Have to work in thin layers because it can get clumpy

Overview

Tower 28 MakeWaves Mascara features a unique curved wand that provides volume, length, and definition for fluttery, wispy lashes.

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Tower28 MakeWaves Mascara does a little bit of everything.

It’s no surprise that the Tower 28 MakeWaves Mascara already landed itself a spot on Allure’s Best of Beauty 2022 List just mere weeks after its launch. Yes, it’s that good. This mascara reminds me of a combination of two of my favorite mascaras: Lancome Idole and Maybelline Lash Sensational. It has the same curved brush that helps lift lashes and gives me these same wispy, fluttery lashes. But, MakeWaves takes it a step farther with its clean formula that’s safe for sensitive eyes.

Promises vs. Performance: Length, definition, and curl?

Fan-favorite clean makeup brand Tower 28 finally launched a mascara of their own. Meet: MakeWaves Mascara. This vegan mascara promises length and definition while holding a curl all day long with Aquaflex® Technology. The formula is buildable without getting clumpy or weighing down lashes. It features a unique wand Tower 28 calls a ‘Triple-Wave Wand,’ which is curved and features 3 flexible suspended bands that bend as you apply. Ophthalmologist tested, MakeWaves is safe for sensitive eyes and contact lens wearers. Plus, it has an easy wash-off removal for minimal irritation and lash breakage.

My all-time favorite mascaras feature curved bristles and offer my lashes length, definition, and curl while providing subtle volume. Coveted clean girl makeup brand Tower 28 recently launched their MakeWaves mascara and I cannot stop using it. It is reminiscent of my favorite mascaras, Lancome Lash Idole and Maybelline Lash Sensational – only it’s a clean formula. It features the same type of curved, silicone bristle brush, only this one has a unique flexible band that flexes as you apply. This results in lashes being lifted, defined, and lengthened. With this mascara, I get natural volume that adds fullness at the base of my lashes. My lashes look wispy and fluttery, for a flirty lash look that wears well for 8+ hours.

Though MakeWaves Mascara isn’t a tubing formula, it wears similarly. There is very little smudging or transfer and relatively zero flaking with this mascara. My lashes stay lifted and defined all day long. I love that this formula is buildable and I can achieve anything from a natural look to dramatic lashes. The removal is easy, too. It removes easily with just warm water and not a ton of rubbing, though a cleansing balm is the easiest, most gentle removal.

Quick Rating Rundown

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(4.5)
Tower 28 Make Waves Clean Mascara review

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Application

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Volume, Length, Curl, Define

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(4.5)

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Our Rating Criteria

How It Compares: Is Tower28 MakeWaves Mascara the best clean mascara?

I think I’ve found a new holy grail mascara for my collection. Tower 28 MakeWaves Mascara delivers length, curl, lift, definition, and the perfect amount of natural volume. Even better – it’s a clean formula that is ophthalmologist tested, safe for contact lens wearers, and safe for sensitive eyes. What makes this mascara unique is its Triple-Wave Wand that has flexible bands and bend as you comb the wand through your lashes. It helps grab every lash for a perfectly defined, even application. It’s buildable without getting clumpy, allowing a more glam lash look. MakeWaves Mascara is water-resistant and wears with little transfer or smudging and virtually no flaking. It’s a winner in my book!

Like I said, this mascara is very similar to both Lancome Lash Idole (rated ****4.4) and Maybelline Lash Sensational (rated ****4.6). All of these mascaras have curved brushes that lengthen, curl, lift and define with subtle volume at the base of lashes. They all feature a water-resistant long wear with minimal flaking, smudging, or transfer. However, that doesn’t mean they’re life proof! Sweat and tears will make these mascaras run. For an all day wear worry-free of raccoon eyes, check out a tubing formula like caliray Come Hell or High Water (rated ****4.4).

For a complete list of our top rated clean formula mascaras (rated ****4.0+), check out our MILABU PICKS article, ‘The 6 Best Clean Mascara Formulas That Deliver Big Results.’

Advertised Product Highlights

Tower 28 MakeWaves Lengthening + Curling Mascara

WAND TYPE: Triple-Wave Wand, dual-sided curved wand with flexible suspended bands

COLOR(S): Black

LONGEVITY: Long wearing; Water resistant

BENEFITS: Aquaflex® Technology; Lengthen; Defines; Curls; Lightweight, buildable formula; Easy removal; Ophthalmologist tested; Safe for sensitive eyes; Safe for contact lens wearers

CLEAN BEAUTY CLAIMS: Free of synthetic and natural fragrance, essential oils, talc, mineral oil, SLLS, PEGs, and more; Cruelty free; Vegan; BPA free packaging

Edited by Maddie

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