Rare Beauty Concealer Brightens Under Eyes But Doesn’t Last

Liquid Touch Brightening Concealer: One of my least favorite Rare Beauty products.

When I tested a full face of Rare Beauty by Selena Gomez, I loved a few products. My favorite? The liquid blushes ($20) for their super pigmented and bendable formulas. Another standout? The brushes. Soft and dense, the face ($28) and concealer ($16) brushes both perfectly blend liquid formulas without streakiness and have become favorites in my collection. However, there were also some products that didn’t stand the test of time (AKA, my all day wear test). The worst included the Rare Beauty concealer (along with her Liquid Touch Foundation). While the concealer brightened my under eyes, it didn’t stand up to claims of longevity. As much as I love Selena, I’m not going to sugar how I feel about her concealer.

Promises vs. Performance: While it brightened my dark circles, it didn’t look flawless all day.

Rare Beauty’s website uncovers some claims about this product. It’s supposed to be hydrating, lightweight, creamy, sweat resistant, and super long wearing. It should “blend like a dream” without settling into fine lines and should cover everything from dark circles to blemishes. It’s a medium coverage buildable concealer with a radiant finish. Containing a botanical blend of lotus, gardenia, and white water lily, it should help soothe and nourish skin. That’s a lot of great claims, and a few I found to be true.

The Rare Beauty concealer brightened my under eyes. When testing this product for the first time, I placed shade 120C below my inner corner and 140C below my outer corner. I blended both in with her Liquid Touch Concealer Brush and patted the product into my cheeks with her sponge. Upon first impression, I found the formula to be thick. While it was blendable, I had to use a little bit of effort to get it to settle into my skin. However, with just the two dots I used, it was a light to medium coverage. It covered my dark circles, brightening them with its illuminating shades.

After a few hours, my face wanted a refresh, so I used Rare Beauty’s Blot and Glow Touch Up Kit. I pressed the powder puff under my eyes to reduce some of the shininess. However, even after my touch up, this concealer didn’t look great. The wear test proved it to not be super long wearing. Just like the Liquid Touch Foundation, while it looked fine from far away, leaning into the mirror exposed some cracks. 

Quick Rating Rundown

This Product

(4.1)

:Liquid Touch Brightening Concealer

Price: $19.00

0.25 oz

Value

(4.8)

Application

(3.7)

Coverage (full)

(4.1)

Texture (radiant)

(4)

Longevity

(3)

Shade Range

(5)

Extra Benefits

(4)

SIMILAR CLEAN PICK

(4.2)

:Kosas Revealer Brightening Concealer

Price: $28.00

0.20 oz

Value

(3.5)

Application

(4.6)

Coverage (full)

(4.6)

Texture (dewy)

(4.5)

Longevity

(3.5)

Shade Range

(4.5)

Extra Benefits

(4.5)

SIMILAR PRODUCT

(3.9)

:Main Match Hydrating Concealer

Price: $26.00

0.17 oz

Value

(3.3)

Application

(4.6)

Coverage (full)

(4.2)

Texture (radiant)

(4.4)

Longevity

(4.6)

Shade Range

(2.4)

Extra Benefits

(4)

Industry Standard

(4.3)

:NARS Radiant Creamy Concealer

Price: $31.00

0.22 oz

Value

(3.5)

Application

(4.8)

Coverage (medium)

(4.3)

Texture (dewy)

(4.4)

Longevity

(4)

Shade Range

(4.7)

Extra Benefits

(4.1)

MILABU PICKS

(4.5+)

:Best Concealers Worth Every Penny

Price: $11 – $38

various

Value

(4.5+)

Application

(4.5+)

Coverage

(4.5+)

Texture

(4.5+)

Longevity

(4.5+)

Shade Range

(4.5+)

Extra Benefits

(4.5+)

^{Our Rating Criteria}

How It Compares: NARS Radiant Creamy Concealer is ultra long wearing.

While Rare Beauty’s concealer brightens dark circles, it falls short in terms of blendability, longevity, and creasing. It didn’t even take a full day of wear for this concealer to crack and crease under my eyes. NARS Radiant Creamy Concealer ($30) hydrates, making under eyes look glowy. It’s lightweight, buildable coverage lasts all day without cracking or creasing. Just like the Rare Beauty concealer, NARS formula includes some great ingredients, like vitamin E, grape seed, and magnolia bark extracts. Radiant Creamy Concealer is widely celebrated as well and has won numerous Allure Best of Beauty awards. It’s the best concealer for good reason, especially for those who have dry skin.

Milabu Beauty Method: Apply Rare Beauty concealer in 4 steps.

Here are some application tips on how to make this Rare Beauty concealer look its absolute best.

1. If you have dry skin, prep with an eye cream. Try this one by Peach & Lily ($70). 
2. Place two dots of concealer on each side of your face with the doe foot applicator: one below your inner corner and one below your outer corner. 
3. Use a concealer brush to blend under your eye and out towards your ear (I highly recommend the Rare Beauty Concealer Brush, $16). 
4. Lightly pat a sponge over the concealer, making sure it’s blended into your cheeks. I recommend using the Original BeautyBlender ($20).

Tip: Rare Beauty’s website highlights the different uses of this product’s doe foot applicator. Use the flat edge to sweep onto larger areas of your face and the pointed tip for a more precise application.