Milk Makeup Concealer: I Was Excited To Try This

Milk Makeup Flex Concealer hides imperfections and dark circles.

It’s a hard feat to be up against the cult favorite NARS Radiant Creamy Concealer. Not many beat out this iconic concealer, but there are tons on the market regardless. Milk Makeup Flex Concealer is a medium to full coverage concealer said to blur imperfections and hide dark circles. Like many, this concealer sounds promising and I was excited to test it out. So, how did it do?

Promises vs. Performance: Creaseless, medium coverage concealer.

Milk Makeup concealer is a buildable, medium to full coverage concealer. According to the brand website, it is supposed to apply seamlessly onto any areas of concern, from under eyes to blemishes to hyperpigmentation, and to offer a “flexible finish.” To achieve this, they utilize an ingredient called marshmallow root extract, which has elastic properties that help the concealer seamlessly layer over skin. In addition, the concealer has chamomile in it that helps calm redness and soothe skin. It is vegan and cruelty free.

The concealer was the product I was most excited to try during this brand test. The claims sounded super promising and are all things I want out of a concealer. I picked up the shades Fair, Light, and Buff to test out. I went in under my eyes with Fair first and that seemed like a pretty spot on match. The concealer blended out flawlessly with the brush I used. I would say I got a solid medium coverage with Flex Concealer. It did conceal, but there was still some darkness peeking through. It did set down pretty nicely, however I’d still recommend setting it with a powder.

Quick Rating Rundown

This Product

(3.3)

:Milk Makeup Flex Concealer

Price: $28.00

0.2 oz

Value

(3.5)

Application

(3)

Coverage (full)

(2.8)

Texture (natural)

(3)

Longevity

(2.5)

Shade Range

(4.3)

Extra Benefits

(3.9)

MILABU CLEAN PICK

(4.2)

:Hynt Beauty Duet Perfecting Concealer

Price: $28.00

0.21 oz

Value

(4.5)

Application

(4.6)

Coverage (full)

(4.5)

Texture (natural)

(4.5)

Longevity

(4.3)

Shade Range

(2.2)

Extra Benefits

(4.5)

BEST PERFORMANCE

(4.5)

:Dior Forever Skin Correct Concealer

Price: $38.00

0.37 oz

Value

(4.3)

Application

(4.6)

Coverage (full)

(4.8)

Texture (natural)

(4.4)

Longevity

(4.4)

Shade Range

(4.7)

Extra Benefits

(3.9)

MILABU PICKS

(4.5+)

:Best Concealers Worth Every Penny

Price: $11 – $38

various

Value

(4.5+)

Application

(4.5+)

Coverage

(4.5+)

Texture

(4.5+)

Longevity

(4.5+)

Shade Range

(4.5+)

Extra Benefits

(4.5+)

^{Our Rating Criteria}

How It Compares: Solid, but not the best concealer.

Like I said, it’s a challenge to be up against the cult favorite NARS Radiant Creamy Concealer. Milk Makeup did a great job with their Flex Concealer. It does live up to its claims, providing a solid medium coverage with minimal creasing, though it isn’t the longest wearing. I find with a lot of Milk Makeup products that they look good for the first few hours of wear, but after about six hours they sort of fade away. But, it doesn’t exceed the industry standard, iconic NARS concealer. Radiant Creamy Concealer provides more hydration and, in my opinion, and more flexible wear on the skin. I don’t have to sacrifice coverage, radiance, or a lightweight feel with this concealer. It really does do it all.

Milabu Beauty Method: Best practices to conceal dark circles and more.

1. First apply your base products (primer and foundation).
2. Swipe concealer where you need coverage. I recommend under eyes, any spots you need to cover, and any areas that have redness.
3. Taking your fingers, a BeautyBlender ($20), or a brush (this one from Rare Beauty, $16, is one of my favorites), blend out the concealer.
4. If needed, apply more product to achieve more coverage.
5. I recommend locking the concealer in place with a loose powder and/or setting spray. Here are my favorites: Laura Mercier loose powder ($39) and Urban Decay All Nighter setting spray ($33).