What is Tubing Mascara?

Every once in a while, a product emerges that stirs the waters of the beauty industry. Among the latest to do so is the intriguing tubing mascara, a product that was rarely mentioned, now discussed and compared in many a makeup circle. It is so popular that every makeup brand either has one or about to release a tubing option.

Unlike the mascaras most of us grew up with, this innovation doesn’t merely paint lashes. Instead, it sheathes each individual lash in a water-resistant polymer tube. It’s like each lash receives its personalized, protective cocoon, elevating your eye game to new heights.

Here are some notable tubular mascaras that will be referenced in this article for reference.

Notable Tubing Mascaras

Best Volumizing Tubing Formula

(4.7)
caliray Come Hell or High Water Mascara rating

:caliray Come Hell or High Water Mascara

Price: $24.00

0.37 oz

Value

(4.7)

Application

(4.5)

Volume, Length, Lift, Define

(4.5)

Longevity

(4.7)

Extra Benefits

(4.9)

Buy now

Best Curling Tubing Formula

(4.5)
Merit Clean Lash Mascara

:MERIT Beauty Clean Lash Mascara

Price: $26.00

0.24 oz

Value

(3.9)

Application

(4.6)

Length, Volume, Define, Lift

(4.4)

Longevity

(4.7)

Extra Benefits

(5)

Buy now

Drugstore Lengthening Tubing Mascara

(4.2)
L'oreal Double Extend tubing mascara review

:L’oreal Double Extend Mascara

Price: $13.99

0.17 oz

Value

(4.3)

Application

(4)

Length, Volume, Define, Lift

(4)

Longevity

(5)

Extra Benefits

(3.5)

Buy now

MILABU PICKS

(4.5+)
Best Mascaras

:Best Mascaras You Should Know About

Price: $11 – $35

various

Value

(4.5+)

Application

(4.5+)

Volume, Length, Curl, Define

(4.5+)

Longevity

(4.5+)

Extra Benefits

(4.5+)
Previous
Next

Our Rating Criteria


Brief Infographic on Tubing Formula


A Brief History and the Rise of Tubing Mascara

In a world dominated by traditional mascaras, the entrance of tubing mascara was more of a quiet evolution than a revolutionary bang. Originating from East Asian beauty trends, where longevity and precision are highly sought after, tubing technology gradually found its way to Western shores. Its unique application method and its promise of a smudge-free day garnered attention, especially from those tired of the dreaded raccoon eyes.


What’s the difference between Mascara and Tubing Mascara?

When we talk about the classics, traditional mascaras have held their ground for decades. They impart pigment onto lashes, creating that lush, dark curtain we all desire. But there’s a catch. As hours pass, these mascaras can betray us with smudging, flaking, or the occasional meltdown. On the other side we have waterproof mascaras. These are smudge and flake proof but they are hard to take off. Enter tubing mascara. Its polymer formula ensures that each lash is individually encased, offering protection from the elements, external factors, and even our own emotions. The end result? A longer-lasting, smudge-proof experience.


Pros and Cons of Tubing Mascara

Tubing mascara has a series of advantages that make it tempting to many. Its water-resistant nature can be a lifesaver in unpredictable weather or during emotional moments. The resistance to smudging and flaking gives it an edge for those who have long workdays or events. There’s also a certain charm in the way it elongates lashes, providing an illusion of greater dimension. And at the end of the day, the ease with which it can be removed – just some warm water – is nothing short of a blessing.

But like any hero with its Achilles’ heel, tubing mascara isn’t without its criticisms. Some users point out the wet and slightly heavy texture, which can pose a challenge for those with already short lashes. And for those who need that extra lift and curl, the formula might not always keep those lashes pointing skyward.


Who is Tubing Mascara For?

Sensitive eyes, rejoice! The days of red, irritated eyes from vigorous makeup removal can be behind you. Tubing mascara’s gentle removal process is a boon. Additionally, those blessed with naturally long or curled lashes might find this mascara amplifies their natural beauty, taking it to the next level.


Who Might Want to Skip It?

While there’s a lot to love, not everyone will sing its praises. Those with straight lashes, or lashes that are both straight and short, might feel the weight of the formula more pronouncedly. In such cases, the mascara might not showcase their lashes to their best advantage. Short lashes demand length and lift, and some volume would be nice as well. At point there are only a some tubing formulas worth looking into for those with above struggles. Let’s get to the few tubing formulas that are exceptional for this case.


Spotlight on Tubing Mascara Brands:

As with any popular product, brands have jumped on the tubing mascara bandwagon, each offering its unique spin. Caliray’s “Come Hell or High Water” is notable for its ability to be layered, adding depth without the burden. Merit stands out with a feather-light formula, ensuring lashes flutter effortlessly. Meanwhile, L’Oreal’s Double Extend brings affordability to the mix without compromising on quality, complete with a primer for that extra touch of length and longevity.

Best Volumizing Tubing Formula

(4.7)
caliray Come Hell or High Water Mascara rating

:caliray Come Hell or High Water Mascara

Price: $24.00

0.37 oz

Value

(4.7)

Application

(4.5)

Length, Volume, Lift, Define

(4.5)

Longevity

(4.7)

Extra Benefits

(4.9)

Buy now

Best Curling Tubing Formula

(4.5)
Merit Clean Lash Mascara

:MERIT Beauty Clean Lash Mascara

Price: $26.00

0.24 oz

Value

(3.9)

Application

(4.6)

Length, Volume, Define, Lift

(4.4)

Longevity

(4.7)

Extra Benefits

(5)

Buy now

Drugstore Lengthening Tubing Mascara

(4.2)
L'oreal Double Extend tubing mascara review

:L’oreal Double Extend Mascara

Price: $13.99

0.17 oz

Value

(4.3)

Application

(4)

Length, Volume, Define, Lift

(4)

Longevity

(5)

Extra Benefits

(3.5)

Buy now

MILABU PICKS

(4.5+)
Best Mascaras

:Best Mascaras You Should Know About

Price: $11 – $35

various

Value

(4.5+)

Application

(4.5+)

Volume, Length, Curl, Define

(4.5+)

Longevity

(4.5+)

Extra Benefits

(4.5+)
Previous
Next

Our Rating Criteria

There are some cult favorites like Thrive Lash Extensions Mascara, and obviously the new comer, Milani Highly Rated Lash Extensions Mascara. These are great for those that are gifted with long lifted lashes. These will enhance that natural beauty to its limits.


‘What is Tubing Mascara’ Answered

In the ever-evolving world of beauty, “What is Tubing Mascara?” might be the question du jour. But as with all cosmetic innovations, its beauty (pun intended) lies in the eye of the beholder. It offers a novel approach to a timeless desire – captivating eyes. Whether it becomes a staple in your makeup routine or a fun experiment, one thing’s for sure: the journey of discovery is always worth it. Give it a try if you feeling adventurous, or if you are looking for a lash enhancing solution.

Back to top