Why eyebrows are important in your makeup routine…
There’s a reason why emojis use eyebrows, eyebrows help express emotions, mood, energy and so on. Eyebrows can make a person look more awake, happy, sad, serious and more powerful. The simplest way to make yourself more awake with makeup is to lift and fill your eyebrows. Another example, if you want to look more powerful and or serious, soft and shapeless eyebrows won’t do. But, the main reason why we like to fill in our eyebrows here at Milabu, the eyebrows help accentuate and frame the face by capturing the rest of your facial features into a frame.
From brow pencils to pens, gels to pomades – the Milabu Team has rounded up the best eyebrow makeup products across the categories. Well, at least these are our personal favorites. Whether you like a pencil to create the perfect eyebrow shapes, a wax to lock ’em in place, or a gel for bushy brows, you’ll find the best of the best listed below. These are all tried and true performers that never let us down.
Check out a quick video of the eyebrow application with many of these products.
Best Eyebrow Pencil: Benefit Precisely, My Brow
Price: $25.00 >
Why We Love It: Benefit Precisely My Brow Pencil has been a cult favorite for years, and you’ve got to try it if you haven’t. The tip is unbelievably precise, and guess what? It doesn’t break easily! Many eyebrow pencils with fine tips that snap with the slightest pressure, but not this one. And, the color payoff is incredible. The pigment is rich and vibrant, but it’s also forgiving and easy to blend if you accidentally go overboard. Plus, they’ve included a spoolie brush right in the pencil, so you can fluff up your brows and smooth out any harsh lines with ease. If you want flawless brows without any fuss, Precisely, My Brow is the way to go.
Best Universal Brow Pencil: Winky Lux Uni-Brow Precision Pencil
Price: $18.00 >
Why We Love It: Don’t fret, because even though Winky Lux Uni-Brow Pencil only comes in one shade, it works with virtually all brow shades. The color is the perfect neutral tone, and it features a precise tip that is easy to use to fill in and define brows. If you have trouble finding the perfect eyebrow pencil color, especially in the taupe color family, check this one out. Milana has loved this pencil for quite some time now, and we know you will too!
Best Clear Eyebrow Gel: Benefit 24-HR Brow Setter
Price: $26.00 >
Why We Love It: Full, fluffed brows are so in and the search for the best clear brow gel is over. Meet Benefit 24-HR Brow Setter. Benefit Brow Setter shapes and tames brows, holding them in place all day long. Use before a brow pen or pencil to fluff brows into place, or use it after to set them and lock the pigment in. It dries fast and is mess-free in application and wear with firm, yet flexible hold and absolutely no flaking.
Best Tinted Brow Gel: Benefit Gimme Brow+ Volumizing Eyebrow Gel
Price: $26.00 >
Why We Love It: Tame, tint, and volumize eyebrows with Benefit Gimme Brow. This eyebrow gel is buildable in pigment and contains microfibers to create fuller looking brows. The formula is water resistant and long wearing. It features a tiny brush that makes it easy for a precise, mess-free application. Gimme Brow is a great one-and-done brow product for minimal makeup days since it fills in, tames, and sets brows all in one.
Best Eyebrow Wax: Anastasia Beverly Hills Brow Freeze
Price: $23.00 >
Why We Love It: Anastasia Beverly Hills Brow Freeze is a strong, extreme hold styling wax. The clear brow wax lifts, tames, and sculpts brow hairs into place for a feathered, laminated effect. It features long lasting hold without feeling stiff and crunchy. You can use it alone for a natural feathered brow look, or pair with your favorite pencil or pen for more defined, full brows.
One thing to note about Anastasia Beverly Hills Brow Freeze is that it works best when applied before makeup. When applied over top of makeup, it can cause makeup to lift and cling to brows.
Best Eyebrow Pomade: Anastasia Beverly Dipbrow Pomade
Price: $21.00 >
Why We Love It: Anyone else remember the hold Anastasia Beverly Hills Dipbrow had on the makeup world many years ago? Even still, it is the best brow pomade thanks to its iconic formula and performance. This stuff is ultra pigmented, but buildable to fill in and detail brows. It has a little bit of playing time before fully drying down to a matte finish with waterproof capabilities. Dipbrow does take a bit of practice to master it, but once you do you’ll be able to achieve hairlike texture and strokes with precision.
Best Brow Pen: Glossier Brow Flick
Price: $18.00 >
Why We Love It: Don’t bother considering any other brow pen besides Glossier Brow Flick because this one is the best. It has a flexible, fine brush tip applicator that creates fine lines for precise, hairlike application. While Brow Flick has the precision of a brow pencil, it has more longevity thanks to its smudge-resistant formula. Its hairlike finish is perfect for creating more of an arch, extending the tail, or filling in sparse spots. Truly, it’s one of the most natural looking ways to fill in and define brows, just as Glossier claims.
Best Eyebrow Powder: Anastasia Beverly Brow Powder Duo
Price: $23.00 >
Why We Love It: Brow powders aren’t that easy to come by, but it’s no surprise Anastasia Beverly Hills has the best. The Anastasia Brow Powder Duo comes with two complimentary shades to fill in and define brows – perfect for the ombre eyebrows trend. Its finely millled powders are easy to blend and are buildable in pigment to achieve natural to bold brows. Brow powder is perfect for a soft, natural brow look.
Best Brow Lamination Gel: Trio Beauty Butterfly Brow Lifting Wax
Price: $19.00 >
Why We Love It: If you love the laminated brow look, you’ll love Trio Beauty Butterfly Brow Lifting Wax. This Allure 2022 Best of Beauty winner features an innovative gel/wax formula that fluffs brows and holds them in place all day long. It features a bristle brush to apply with and a comb lift to secure brow hairs in place. The formula dries clear and nourishes lashes and skin with the addition of candelilla wax.
Best Water Resistant Eyebrow Pencil: Patrick Ta Major Brow Defining Pencil
Price: $27.00 >
Why We Love It: Patrick Ta Major Brow Pencil has a gel-like base that glides on effortlessly and stays put thanks to its water resistant long wear. The oval tip of the pencil is precise to easily define and fill in brows. It promises to stay color true all day long without fading. For the ultimate waterproof eyebrow combination, pair with Benefit 24 HR Brow Setter for flawless brows to withstand anything life throws at you.
Best Clean Brow Gel: Kosas Air Brow Eyebrow Gel
Note: the above ratings are an average of both the tinted and clear Air Brow ratings.
Why We Love It: Clean beauty lovers rejoice, because Kosas is home to both the best clean tinted and clear brow gel. Kosas Air Brow comes a tinted volumizing gel as well as a clean lifting gel. Both fluff and feather brows, setting and lifting them into place. They have a flexible hold that doesn’t feel crunchy, and they pair well with other brow products.
A huge benefit to the Kosas brow gel formulas is that they contain castor pol land panthenol provitamin B5, which help brows grow and revive for you best brows yet.
Best Clean Brow Pencil: Kosas Brow Pop Pencil
Price: $24.00 >
Why We Love It: Kosas is also home to the best brow pencil in clean beauty. The Kosas Brow Pop Pencil has a micro triangle tip that effortless defines and fills in brows. It creates hairlike strokes with buildable pigment for natural or bold brows. Just like the brow gels, it contains castor oil and panthenol provitamin B5 that help brows grow and revive to always nourish and pamper brows. Pair the pencil with one of the Kosas brow gels for full, fluffed, lifted, and defined brows.
Best Drugstore Eyebrow Pencil: NYX Micro Brow Pencil
Price: $11.00 >
Why We Love It: NYX Micro Brow Pencil is a drugstore favorite. It has an ultra fine tip that creates hairlike strokes for more defined and full looking brows. The definition you can get with this pencil is incredible, plus it comes with a built-in spoolie to help fluff and shape brows. It wears well with no uneven wearing off, and the longevity can be increased by layering a brow gel over top. For under 15 bucks, NYX brow pencil is a great value.
Best Drugstore Brow Gel: NYX Thick it Stick It! Brow Gel Mascara
Price: $12.00 >
Why We Love It: When it comes to drugstore brow gel, NYX Thick It Stick It is our favorite. This brow gel does it all, from tinting, thickening, and taming eyebrows. The buildable formula contains plant-origin fibers that cling to brow hairs making them look thicker with each coat. Perfect for those with thin brows! Plus, it has up to 16 hours of wear for thick eyebrows all day long.
Best Drugstore Brow Pen: NYX Lift & Snatch Brow Tint Pen
Price: $13.00 >
Why We Love It: You won’t believe the pigment in the NYX Lift and Snatch brow pen! Even with the lightest touch, it delivers an incredible color payoff that lasts all day. And let’s talk about the brush tip — it’s so tiny and flexible, allowing you to create thin or thick hairlike strokes. Whether you need to fill in sparse areas or want a bold brow, just adjust the pressure, and you’re good to go. It’s not the easiest to apply right off the bat. There’s a bit of a learning curve and it takes some getting used to. But once you get the hang of it, the results are totally worth the effort!
Best Drugstore Brow Pomade: e.l.f. Soap Brow
Price: $6.00 >
Why We Love It: elf Soap Brow is a clear pomade that lifts, tames, sculpts, and grooms brows. If you’ve heard of the soap brows trends, this product achieves exactly that. To use, spritz a setting spray or water on a spoolie, then dip into the hard wax. The mist/water is what activates the product before it dries down. It has a long wear, firm hold that dries clear and can be used alongside your favorite brow pen or pencil. Something to note is that a little goes a long way with tis product. If too much is used, it can result in crunchy brows!
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Edited by Maddie
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