Why Did The New Maybelline Powder Foundation Go Viral?

Maybelline Powder Foundation has a ton of promises, but it doesn’t deliver.

Maybelline recently revamped their SuperStay Powder Foundation to include a new formula with longer wear claims – from 16 hours to 24 hours! The foundation has been going viral on social media… But why? I personally loved the original Maybelline SuperStay, so I’m not sure why they felt the need to revamp it. The new formula boasts up to 24 hours of wear time, buildable medium to full coverage, and promises to be sweat, water, and transfer resistant.

Promises vs. Performance: 24 hours of wear with no caking, no patchiness? I’m not so sure…

The new and improved Maybelline Powder Foundation promises up to 24 hours of coverage with super staying power. This means a sweat resistant, water resistant, transfer resistant wear. It claims to resist caking and patchiness for a flawless wear ready for anything. Maybelline SuperStay Foundation is a hybrid formula, combining the performance of a liquid with the comfort of a powder. The coverage is buildable medium to full, more versatile with a brush, but claims fuller coverage with the included sponge.

Guys, I’m going to be honest… I don’t get why this Maybelline powder foundation went viral. What I will say is this: it applies flawlessly with a dense foundation brush (I used the Honest Beauty Foundation Brush) and looks beautiful when first applied. The texture also allows any other powder products such as bronzer, blush to apply effortlessly overtop. But, the included applicator? It just doesn’t work. The application is patchy, the color isn’t true to what it really is. When applied with a sponge, specifically a damp sponge, the colors oxidizes, which makes me question the sweat/water resistant claims.

I had high hopes for this pressed powder foundation because it looked stunning at initial application, but it just didn’t wow me in any way. I got a solid 5 hours of wear from this Maybelline foundation before it started breaking apart, accentuating every texture and pore on my face. But, I will say, it didn’t contribute to any excess oils on my forehead which I was impressed by! However, it was weird – it didn’t look really oily, but when I touched my face, the powder foundation would turn into a creamy consistency that would ball up and disappear resulting with a patchy complexion. So, not a transfer resistant foundation like they claim. Going forward, I will most likely continue to use this powder foundation as a setting powder to get extra coverage where I need it. See YouTube video of the foundation.

Quick Rating Rundown Chart

This Product

(3.2)

:Maybelline 24HR Powder Foundation

Price: $14.99

0.21 oz

Value

(3.2)

Application

(4)

Coverage (full)

(4.8)

Texture (soft matte)

(3)

Longevity

(2.4)

Shade Range

(2.5)

Extra Benefits

(2.5)

Similar Product

(3.8)

:L’Oreal Super-Blendable Powder Foundation

Price: $11.99

0.33 oz

Value

(4.3)

Application

(4.5)

Coverage (med)

(4)

Finish (natural)

(3.8)

Longevity

(3.5)

Shade Range

(4)

Extra Benefits

(2.5)

MILABU PICKS

(4.5+)

:Best Foundations Of All Time

Price: $20 – $96

various

Value

(4.5+)

Application

(4.5+)

Coverage

(4.5+)

Finish

(4.5+)

Longevity

(4.5+)

Shade Range

(4.5+)

Extra Benefits

(4.5+)

^{Our Rating Criteria}

How It Compares: This isn’t even close to the best powder foundation.

I can’t say the new Maybelline power foundation is a winner. While it applies beautifully (with a brush), it isn’t the best powder foundation wear I have experienced. There are many other powder foundation formulas that I would rather wear than Maybelline 24HR SuperStay Foundation. In my experience, this foundation applies well, but it doesn’t wear well. While this foundation doesn’t accentuate dry patches or contributes to excess oiliness, it wears very patchy and uneven. The shade range only has 16 colors to choose from, and they are very warm toned and I can’t imagine that they would match most skin tones.

When it comes to drugstore powder foundation, I much prefer the original Maybelline SuperStay Foundation. Though it may not last the full 16 hours Maybelline claims, for a powder foundation the wear of this one can’t be beat. Even with oils peeking through and some rub off, the foundation still looked great on my skin. It never looked cakey, heavy, or powdery despite layering to achieve a fuller coverage. It did not settle into my fine lines or exaggerate any texture.

The only other drugstore powder foundation I have somewhat enjoyed is L’Oreal True Match. It’s a versatile pressed powder that can be used to set makeup, control shine, or worn on its own for buildable coverage. It wears better, too, without exaggerating texture/dry spots or contributing to excess oiliness.

The best of the best.

By far, the best powder foundation I have ever used is Make Up For Ever Matte Velvet Skin. It’s not in the drugstore price category, but it’s the best powder foundation I have tried. The foundation wears beautifully without separating, accentuating texture/dry spots, or contributing to excess oils. For more comparisons to top powder foundation performers, join our website.

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