Maybelline Fit Me Concealer Review: It’s Pretty Basic
Milabu Rating
Price Category: Value
- $7.49 Retail
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Pros
- Buildable light to medium coverage
- Natural finish
- Lightweight feel and texture
Cons
- Can be harder to blend (work one eye/area at a time)
- Can settle into fine lines
- Can crease and look crepey under eyes
- Not the best shade range (18 shades)
Maybelline Fit Me Concealer Review
Maybelline Fit Me Concealer provides natural, lightweight coverage for 4-6 hours. It is susceptible to settling and creasing.
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Is Maybelline Fit Me Concealer a dupe for NARS Radiant Creamy?
We all love a good dupe, right? Maybelline Fit Me Concealer has been regarded as a dupe for the beloved NARS Radiant Creamy. The packaging is similar, a square shaped tube with a doe foot applicator. They have similar formulas in terms of lightweight, creamy texture. But, there’s some differences too. For starters, Fit Me doesn’t perform as well as Radiant Creamy in several ways. Albeit, it is still a decent concealer on its own. Let’s review Maybelline Fit Me Concealer.
Promises vs. Performance: Will Maybelline Fit Me Concealer perfect my complexion?
My Review Thoughts: Maybelline Fit Me Concealer
Quick Rating Rundown
This Product
*** (3.5)

Price: $7.49
**** (4.4)
Application
*** (3.5)
Coverage
*** (3.8)
Longevity
** (2.6)
Texture
*** (3.5)
Shade Range
*** (3.4)
Extra Benefits
*** (3.5)
MILABU PICKS
***** (4.0+)

Price: $5 – $16
***** (4.5+)
Application
***** (4.5+)
Coverage
***** (4.5+)
Longevity
***** (4.5+)
Texture
***** (4.5+)
Shade Range
***** (4.5+)
Extra Benefits
***** (4.5+)
How It Compares: It depends if you need full coverage and longevity.
I wouldn’t call this Maybelline Fit Me Concealer my favorite as part of the review record, but it does alright. It has a lightweight feel and natural finish that provides light to medium coverage. Fit Me Concealer doesn’t fully erase imperfections, but it does make them less noticeable. This is the type of concealer those who like natural makeup would enjoy. It’s not one that will last all day, as it can crease and settle, especially under the eyes. The shade range also isn’t the best. Maybelline says it comes in shades to match various skin tones, but, even on me, the lightest shade oxidizes to a warm tone. I would suggest going with a color a shade lighter than you think you need to compensate for this!
A much better drugstore concealer is the iconic Maybelline Instant Age Rewind (rating **** 4.1). Its packaging is unique, with its twist up, sponge tip applicator. This one has much more of a brightening finish and provides a solid medium coverage. It really is perfect for under eye brightening and can even be used to highlight the face. Its formula is much more fluid than Fit Me’s, giving it less of a chance to settle and crease under the eyes.
In my opinion, there’s many concealers at the drugstore that perform well for specific uses. While Maybelline Instant Age Rewind is iconic and great for dark circles, it isn’t the best for concealing imperfections like blemishes and redness. The Milabu Team has put together a list of our favorite, must try drugstore concealers (rated ****4.0+), broken down by what they’re good for. It includes favorites like the e.l.f. Camo Concealer, Colourpop No Filter, and newcomers like NYX Bare With Me.
Milabu Beauty Method: How to get the best wear with Maybelline Fit Me Concealer.
I have a few tips for making Fit Me Concealer work with you and not against. For best results, you’ll want to start with a hydrated under eye area. I recommend a lightweight, brightening eye cream such as Origins Ginzing ($28-$37). Let this soak in for at least 5 minutes before applying your concealer on top.
After blending in your concealer, top if off with a loose setting powder. Coty Airspun ($5.79) is a classic that is great for a light dusting or a baking powder.
Advertised Product Highlights
Maybelline Fit Me Concealer
SHADE/COLOR: Cool Ivory 01
FORMULATION: Liquid
FINISH: Natural
COVERAGE: Buildable light to medium
LONGEVITY: No claims
SKIN TYPE: All skin types
PROTECTION: No SPF
BENEFITS: Conceals redness, flaws, and blemishes
OTHER: Dermatologist and ophthalmologist tested; Noncomedogenic; Available in 18 shades
CLEAN BEAUTY CLAIMS: Free of fragrance and oil
Edited by Maddie