Makeup Revolution Concealer: Conceal & Define Gives Affordable Full Coverage

Want brightened, concealed under eyes? Try Makeup Revolution Conceal & Define.

How do we feel about products that go viral? I’ve got to say, I’m sometimes skeptical. Of course, products go viral for a reason whether it’s good or bad, but I always go in with an open mind. After all, not every product can work for everybody. Makeup Revolution’s concealer, Conceal & Define, went viral when it launched in 2018, and for good reason too. This multiple award winner and best selling concealer packs a punch when it comes to coverage. But is is the best at the drugstore? Here are my thoughts.

Promises vs. Performance: This Makeup Revolution concealer has a ton of pigment.

Makeup Revolution Conceal & Define has a 50 (50!) shade range. The brand claims it to be the gold standard of concealers, regardless of your budget as it has won multiple awards since its launch in 2018. Conceal & Define provides lightweight full coverage with a matte finish. Its formula is creaseproof, and long wearing, promising to last 16 hours on the skin. In addition to covering blemishes, evening skin tone, and counteracting dark circles, it can also be used to contour and add definition to the face. The formula is cruelty free, vegan, and noncomedogenic so it won’t clog your pores or cause breakouts.

So, how does this Makeup Revolution concealer apply and wear? The application is easy. It gives a near immediate full coverage (trust me – a little goes a long way!) that both conceals and brightens. Instead of the true matte finish Makeup Revolution claimed, I find it to have more of a natural soft radiant to soft matte finish. I like to apply it first by tapping it in with my fingers to warm up and really melt in the pigment, then I use a brush to diffuse it out. The formula doesn’t self-set, so I would recommend setting with a powder to maximize your wear time.

I am surprised, however, with the wear of this concealer. With its 16 hour wear claims, I was expecting much more longevity out of Conceal & Define. While it didn’t exaggerate any of my fine lines and I had minimal settling and creasing, the coverage disappears in areas by the end of the day if I don’t set this concealer. For best results, you definitely want to layer a powder on top, especially if you have oilier skin or will be outside in the heat. From the drugstore, I recommend Coty Airspun ($5.79). For a list of other concealers to consider, check out my article on must try concealers from the drugstore (rated ****4.0+).

Quick Rating Rundown

This Product

**** (4.1)

Price: $7.00

**** (4.0)

Application

*** (3.5)

Coverage

**** (4.5)

Longevity

*** (3.5)

Texture

*** (3.8)

Shade Range

***** (5.0)

Extra Benefits

**** (4.0)

MILABU PICKS

***** (4.0+)

Price: $5 – $16

***** (4.5+)

Application

***** (4.5+)

Coverage

***** (4.5+)

Longevity

***** (4.5+)

Texture

***** (4.5+)

Shade Range

***** (4.5+)

Extra Benefits

***** (4.5+)

How It Compares: Do I love this viral Makeup Revolution concealer?

I can see why this Makeup Revolution concealer went viral. It provides easy full coverage that doesn’t feel heavy and brightens the skin. It’s pretty rare to find a concealer that can do both of those things. While this concealer shines in the coverage department, it isn’t the most long wearing. If you don’t set Conceal & Define with a powder, the coverage can disappear. However, it does wear well in terms of minimal settling, creasing, and exaggerating lines plus texture.

When it comes to concealing dark circles, we all know and love the iconic Maybelline Instant Age Rewind. For an all day wear, this one does a bit better than Makeup Revolution Conceal & Define. What I mean by this is: I don’t have to worry about it settling and creasing or my coverage fading. For me, that makes it a little bit better!

But, in my opinion, there’s many concealers at the drugstore that perform well for specific uses. While Maybelline Instant Age Rewind (rated ****4.1) is iconic and great for dark circles, it isn’t the best for concealing imperfections like blemishes and redness. The Milabu Team has put together a list of our favorite, must try drugstore concealers, broken down by what they’re good for. It includes favorites like the e.l.f. Camo Concealer, Colourpop No Filter, and newcomers like NYX Bare With Me.