L'Oreal Voluminous Original Mascara wand and tube

Milabu Rating

  • Overall
    (4.1)

Price Category: Value

  • $10.99 Retail

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Video Reviews

Top Mascaras Under $10

Pros

  • Intense pigment
  • Lengthening
  • Volumizes
  • Separates lashes
  • No flaking

Cons

  • Can smudge and transfer, especially under eyes
  • Formula can clump

Overview

Voluminous Original is your classic L’Oreal mascara. The intense black pigment adds volume, length, and beautifully defines lashes.

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Our Rating Criteria

Meet your classic L’Oreal mascara.

There’s a few things I look for in a mascara. First, is it depositing color? I like the pigment to be opaque and intense right off the bat. Second, how does it perform in terms of length, separation, and building volume? Does it do these things without clumping? Finally, and possibly most importantly, how does it wear and how long does it wear? Like most of us would, I want my mascara wear to be transfer free, smudge free, and flake free. And a mascara doesn’t have to be super fancy to meet my expectations. In fact, there’s a classic L’Oreal mascara under $10 that fits the bill: Voluminous Original.

Promises vs. Performance: You’ll get beautiful lashes, but the formula can smudge.

Voluminous Original is a volume building L’Oreal mascara. Uniquely formulated, it promises to keep lashes soft with ingredients that condition such as panthenol and ceramide-r. The formula is made to resist clumping and flaking while lengthening and building lashes up to 5x their natural thickness. It has what L’Oreal calls a ‘Volume Maximizing Brush’ (made of boar bristles) that works to thicken and build lashes evenly. This formula comes in eight different colors, from various black hues to burgundy, brown, blue, green, and purple.

Meet your classic mascara with a typical tightly packed boar bristle brush. Voluminous Original Mascara delivers intense pigment starting with the first swipe. The formula lengthens and separates lashes as promised. However, as you build volume, the formula can get a little clumpy. I recommend wiping off excess on the mouth of the tube before applying.

L’Oreal delivers on their no flaking promise, but this mascara can transfer and smudge. I typically get a solid 6 hours of wear out of this mascara without too much smudging or transfer. But, this is dependent on a few things. I do live in the mid-south and find this mascara will smudge if I’m outside on a hot, humid day. I always make sure to set my under eye concealer when wearing this formula to minimize as much smudging and transfer as possible.

Quick Rating Rundown

This Product

(4.1)
L'Oreal Voluminous Original Mascara wand and tube

:L’Oreal Voluminous Original Mascara

Price: $10.99

0.28 oz

Value

(4.3)

Application

(4)

Volume, Length, Curl, Define

(4)

Longevity

(4)

Extra Benefits

(3.5)

Industry Standard

(4.6)
Maybelline Lash Sensational Mascara is the best drugstore mascara.

:Maybelline Lash Sensational Mascara

Price: $11.99

0.32 oz

Value

(4.4)

Application

(4.8)

Volume, Length, Curl, Define

(4.7)

Longevity

(4.5)

Extra Benefits

(3)

MILABU PICKS

(4+)
Top drugstore mascaras

:Best Drugstore Mascaras Around $10

Price: $4.99 – $13.99

various sizes

Value

(4+)

Application

(4+)

Volume, Length, Curl, Define

(4+)

Longevity

(4+)

Extra Benefits

(4+)
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Our Rating Criteria

How It Compares: Look to L’Oreal mascara for a good drugstore option.

While this isn’t the absolute best drugstore mascara, it is a really solid option. I like to say think of L’Oreal Voluminous Original as your classic mascara. It has a classic boar bristle wand that does a really good job with lengthening and separating the lashes. It does build volume at the roots, but this formula can clump the lashes together if you’re not careful, especially as the tube dries out. The wear isn’t perfect, but I can get a solid 6 hours of transfer and smudge free wear as long as I set my under eye concealer.

But the best of the best when it comes to drugstore mascara? Maybelline Lash Sensational (rated **** 4.6) has my heart. I get the volume, length, and separation I want. Lash Sensational has a curved wand that helps lift and curl lashes. Plus, this formula wears well for 8+ hours with minimal flaking, smudging, or transfer.

For a complete list of our favorite drugstore mascaras (rated ****4.0+), check out our MILABU PICKS article, ‘The Best Drugstore Mascara Formulas Around $10.’

Advertised Product Highlights

L’Oreal Voluminous Original Mascara

WAND TYPE: Volume Maximizing Brush (boar bristles)

SHADE/COLOR: Carbon Black

LONGEVITY: No claims

BENEFITS: Lengthening; Volumizing; Creates up to 5x thicker lashes; Separates lashes; Resists clumping and flaking; Contains panthenol and ceramide-r to protect and condition lashes; Ensures lashes stay supple and soft to the touch

OTHER: Comes in 8 colors (various blacks, blue, burgundy, brown, green, and purple)

CLEAN BEAUTY CLAIMS: Free of parabens, gluten, and alcohol

Edited by Maddie

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