KVD Good Apple Foundation: Why Did This Go Viral?

I am intrigued by KVD Good Apple Foundation.

I’m always intrigued when products go viral. Ever since TikTok became popular, it seems like there’s a new viral product every day. KVD Good Apple is one that went viral early 2021. Users claim they’ve never seen full coverage like this. I, of course, had to test it out. You know, for science. This is my first foundation balm I’ve ever tested, so here’s what I was expecting: a balmy texture with full coverage. But, all I was left with was wondering why this cream foundation went viral.

Promises vs. Performance: KVD Good Apple Foundation promises lightweight, full coverage.

The foundation that “broke the internet,” KVD Good Apple Foundation is said to give fast, lightweight full coverage. A one and done foundation, Good Apple Foundation promises to cover everything from blemishes to discoloration to tattoos while lasting all day and never feeling or looking cakey. KVD says this foundation is best for balanced to dry skin, but oily skinned users can use it too. It is infused with apple extract and sodium hyaluronate to nourish and hydrate skin. The creamy, noncomedogenic formula works to minimize the appearance of pores. The vegan foundation also promises to be flashback free.

To recap, here’s what I’m expecting from Good Apple Foundation: a balmy texture with full coverage. The texture I get from this is really interesting. It feels like a gel, but is waxy and balmy, and a very wet texture. But, once you blend it in it feels like a lightweight soft, matte foundation, sort of reminiscent of a powder. Just swatching it, it became undetectable on the back of my hand. This surprised me because with this type of texture you usually feel it on the skin, but not with Good Apple.

So, we know this is an interesting texture. But how does it apply? From just one swipe with a sponge, I got immediate full coverage. While it did give me that instant full coverage KVD promised, I felt that it looked heavy and cakey. I ended up taking the clean side of my Beautyblender to remove some of the excess and it ended up picking up a lot of extra product. The foundation was clinging to dry spots and exaggerating any texture on my skin, and the only way it applied somewhat nicely was with a brush.

Could I get this foundation to work?

Kind of. I definitely preferred the application of Good Apple Foundation with a brush versus a sponge. It gave me a bit more control with how I applied the foundation. I feel like there is a learning curve with it on how to control the coverage and how it sets on the skin. Even with the lightest pressure and smallest amount of product you get a solid medium to full coverage. It looked better after it sat for a bit, looking better than the initial application. But throughout the day it felt more heavy and drier than I preferred. It was sitting beautifully on the face, but started settling in my fine lines and really exaggerated them.

I’m just gonna say it: I’ve never had a foundation mustache in my life. Until using this. At the end of the day, I had what reminded me of a milk mustache. It looked dry and crusty. On my nose, which I didn’t even think was dry, it clung to every dry patch. My forehead somehow looked oily and dry at the same time. Instead of the natural finish KVD promised, I got a dry and oily finish. And, my pores were exaggerated. The only place it actually looked decent was on my cheek where I applied it very minimally with a brush. To make this foundation work, you would have to apply the bare minimum.

Quick Rating Rundown

This Product

(3.9)

:KVD Good Apple Foundation Balm

Price: $42.50

0.35 oz

Value

(4.6)

Application

(4)

Coverage

(4.7)

Finish

(3.6)

Longevity

(2.5)

Shade Range

(4.3)

Extra Benefits

(3.5)

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(4.2)

:Patrick Ta Major Skin Creme Foundation

Price: $52.00

0.32 oz

Value

(4)

Application

(4.7)

Coverage

(4.5)

Finish

(4.4)

Longevity

(3.9)

Shade Range

(3.5)

Extra Benefits

(3)

MILABU PICKS

(4.5+)

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Value

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Application

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Coverage

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Shade Range

(4.5+)

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How It Compares: If you have drier skin, steer clear of KVD Good Apple Foundation.

Everything about this foundation sounds really good: it’s supposed to be creamy and buildable with a soft matte finish. But, the reality of KVD Good Apple Foundation is opposite. Yes, you get the amazing full coverage that is promised, but it just stops there. You have to really work with this product, using the tiniest amount on brush or else it will begin looking heavy and cakey. I was really surprised that I hated the way it applied with a dampened sponge: it was way too heavy. Regardless of the way I applied it, it settled into any fine lines and exaggerated any texture on my face.

If you want to see where you have dry spots, KVD Good Apple Foundation is for you. But, those same spots on me seemed to look oily. I would skip this foundation if you have any bit of dryness on your skin (KVD thinks it’s best for balanced to dry, but I beg to differ). Overall, I’m disappointed by this viral foundation.

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