Kulfi Kajal Eyeliner Has Beautiful Colors and Longevity

Kulfi Underlined Kajal Eyeliner is changing the game.

Founded by Priyanka Ganjoo, Kulfi is a beauty brand that is redefining standards. In her years in the beauty industry helping brands grow, she rarely saw South Asians represented. Kulfi was born on Ganjoo’s journey of “rediscovering the joy in makeup,” and as a homage to her roots to celebrate culture and beauty. The brand’s first product, Underlined Kajal Eyeliner, actually landed itself an Allure ‘Best of Beauty‘ award in 2021, the same year it launched. Talk about impressive!

Fun fact: Kulfi is actually a type of South Asian ice cream!

Quick Rating Rundown

This Product

(4.5)

:Kulfi Underlined Kajal Eyeliner

Price: $20.00

0.012 oz

Value

(4.7)

Application

(4.3)

Pigment

(4.6)

Longevity

(4.9)

Extra Benefits

(5)

Industry Standard

(4.5)

:Victoria Beckham Satin Kajal Eyeliner

Price: $28.00

.042 oz

Value

(4.1)

Application

(4.8)

Pigment

(4.8)

Longevity

(4.9)

Extra Benefits

(5)

MILABU PICKS

(4+)

:Best Waterproof Makeup

Price: $7 – $57

various

Value

(4+)

Application

(4+)

Coverage/Pigment

(4+)

Longevity

(4+)

Extra Benefits

(4+)

Promises vs. Performance: I hope this is a smudge proof eyeliner.

According to Kulfi Beauty’s website, “bye bye raccoon eyes!” These kajal eyeliners are supposed to be highly pigmented, long wearing, smudge proof, and waterproof. Underlined Eyeliner contains moisturizing aloe vera and Vitamin E, which acts as an antioxidant. The kajal eyeliner formula is safe for use on the waterline.

Oooh, these colors are stunning! I have just about all of them in my collection and love them all. The formula is creamy and super pigmented. They glide on smoothly with little effort and could even be used like a gel liner, picking up product with a small angled brush for even more precision.

What’s even more impressive is the longevity of Kulfi eyeliner. The formula is smudge proof and waterproof, withstanding rain, sweat, tears, and even jumping in the pool. There’s a small window of playing time (Kulfi claims about 20 seconds) before they fully set down. Then, when you’re ready to remove, they remove easily with a cleansing balm.

How It Compares: Is Kulfi Underlined the best kajal eyeliner?

The Kulfi kajal eyeliner is beautiful, from the colors to the formula to the longevity. They formula is super easy to use, and I really appreciate how tiny the pencil itself is. It’s user friendly for someone new to eyeliner, plus it comes in a bunch of fun colors. I will say, they’re not quite as pigmented as other kajal eyeliners, but the ease of use and longevity make them a favorite of mine.

Meanwhile, if you’re looking for the best eyeliner, MAC Kohl is superior on many levels. It is smudge proof, long wearing, and the formula is super creamy and extremely pigmented. My other favorite kohl liner is the Victoria Beckham Satin Kajal Liner. It’s pigmented, creamy formula is easy to use on both the upper eyelids and the waterline. Like both MAC and Kulfi, this eyeliner is virtually life proof once it sets.

Performance Rating

This Product

(4.5)

:Kulfi Underlined Kajal Eyeliner

Price: $20.00

0.012 oz

Application

(4.3)

Pigment

(4.6)

Longevity

(4.9)

Industry Standard

(4.8)

:Victoria Beckham Satin Kajal Eyeliner

Application

(4.8)

Pigment

(4.8)

Longevity

(4.9)

Milabu Beauty Method: Create a fun, double winged liner.

1. First, make sure to prime the eyes to avoid smudging! My favorite is Urban Decay Primer Potion ($24).
2. Swipe a neutral eyeshadow across your eyelids. We’re just going to use a single shade for this look. The shade ‘Gamine’ from Alima Pure ($30) is what I used for this look.
3. Now it’s time for liner! Start with the black eyeliner. Begin drawing your wing and tracing along your upper eyelid. Remember to keep this thin as we’re also using the blue eyeliner.
4. Next, trace along the top of the black line with the blue eyeliner.
5. Apply the black liner to your lower lash line, and the blue liner to your waterline.
6. Top of with your favorite mascara. Mine is this one ($27) from Lancome!