Juvia's Place I Am Magic

Rating

  • MILABU
    (4.3)

Price Category: Value

  • $14.00 Retail

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Video Reviews

How Waterproof is 💦Waterproof💦 Makeup?

Pros

  • Inclusive shade range (24 shades)
  • Waterproof
  • Full coverage
  • Lightweight
  • Blends easily with brush, sponge, or fingers
  • Very pigmented
  • Self-sets; Doesn’t require a powder

Cons

  • Can look heavy and accentuate fine lines if applied heavy handed

Overview

Juvia’s Place Concealer ‘I Am Magic’ is virtually life proof. The full coverage concealer provides a long wearing, waterproof wear.

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Our Rating Criteria

This Juvia’s Place concealer will your pool day BFF.

Have you ever worn makeup on a summer day, just to end up jumping in the pool and it becoming a smudged mess? Or what about getting caught in a rainstorm? Well, no more worrying about smudged concealer with this one from Juvia’s Place! I Am Magic us a full coverage concealer that boasts both sweat proof and waterproof claims. Of course, I’m intrigued. And, I already love Juvia’s Place I Am Magic Foundation so I have high expectations for this one. Spoiler alert: it held up through my splash in the pool.

Promises vs. Performance: Is it really waterproof?

Juvia’s Place is a brand known for its inclusivity. I Am Magic Concealer comes in 24 unique shades, suiting all skin tones. Its big claims include being sweat proof and waterproof. In addition, the full coverage concealer promises to feel weightless on skin.

I Am Magic Concealer takes the smallest dab to conceal dark circles, redness, and blemishes. The formula is creamy and blends in with ease. As you blend, you’ll see the immediate full coverage it leaves behind. If you’re not wanting super full coverage, use a damp sponge to help sheer out the formula. Though it doesn’t dry down too quickly, it does have a sort of self-setting property and doesn’t need a powder on top. I’m pretty happy with how this concealer wears, too. I experience minimal creasing and settling, and the coverage doesn’t fade. Even under my eyes, I don’t get that dreaded crepey look!

When first testing this concealer, I decided to put the waterproof claim to the test. After I did a full face of claimed waterproof makeup, I jumped in the pool to see what products actually lived up to their expectations. I’ve got to say, I was surprised with how well this Juvia’s Place concealer held up after a dip in the pool. Even after drying my face, the concealer was still intact. I didn’t have much noticeable creasing or settling, nor did the coverage fade. Now, I can’t say how much it would hold up after a full 6 hour pool day, but I Am Magic will be my sidekick for any water day makeup looks.

Quick Rating Rundown

This Product

(4.3)
Juvia's Place I Am Magic

:Juvia’s Place I Am Magic Concealer

Price: $14.00

0.34 oz

Value

(4.1)

Application

(4.2)

Coverage

(4.8)

Texture

(4.4)

Longevity

(4.3)

Shade Range

(4)

Extra Benefits

(3.5)

Industry Standard

(4.1)
Instant Age Rewind covers dark circles and helps the under eye area appear brighter and smoother. It's the best drugstore concealer.

:Maybelline Instant Age Rewind

Price: $10.99

0.20 oz

Value

(4.1)

Application

(4.7)

Coverage

(3.8)

Texture

(4.5)

Longevity

(4)

Shade Range

(3.4)

Extra Benefits

(4)

MILABU PICKS

(4+)
The 9 Must Try Drugstore Concealer Formulas around $15

:9 Must Try Drugstore Concealers

Price: $4.99 – $16.00

various sizes

Value

(4+)

Application

(4+)

Coverage

(4+)

Texture

(4+)

Longevity

(4+)

Shade Range

(4+)

Extra Benefits

(4+)

Our Rating Criteria

How It Compares: Juvia’s Place concealer shines with full coverage and an inclusive shade range.

Let’s not forget to mention how great Juvia’s Place I Am Magic Concealer’s shade range is. It comes in a range of 24 colors that suit just about every skin tone. This $14 concealer formula rivals its more expensive competition. It has a creamy, ultra blendable formula that provides flawless full coverage. Plus, the wear is incredible. It has a sweat proof and waterproof wear that has minimal settling, creasing, or fading whether you wear it for 8 hours out of the pool or in.

While this is one of the best concealers at the drugstore, there are so many other stellar formulas. Truly, it comes down to the look you’re going for. When it comes to concealing dark circles, the iconic Maybelline Instant Age Rewind (rated ****4.1) is my #1 pick for brightening and hiding under eye darkness. If a full coverage concealer is what you’re looking for, the e.l.f. Camo Concealers (the hydrating formula is my personal fave) will provide it with the smallest amount of product. And, when it comes to my newest can’t-live-without concealer at the drugstore, that would be NYX Bare With Me Serum (rated ****4.3), which is provides lightweight, dewy full coverage that lasts all day.

For a complete list of our favorite drugstore concealers (rated ****4.0+), check out our MILABU PICKS article, ‘The 9 Must Try Drugstore Concealer Formulas.’

Advertised Product Highlights

Juvia’s Place I Am Magic Concealer

SHADE/COLOR: 19 (Medium w/ neutral undertone)

FORMULATION: Liquid

FINISH: Natural

COVERAGE: Buildable medium to full

LONGEVITY: Long wearing

SKIN TYPE: All skin types

PROTECTION: No SPF

BENEFITS: Sweat proof; Waterproof; Weightless

OTHER: Available in 24 shades

CLEAN BEAUTY CLAIMS:

Edited by Maddie