IT Cosmetics CC Cream Is A Classic Full Coverage Foundation
Milabu Pick
Milabu Rating
Price Category: Pro-Grade
- $44.00 Retail
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Pros
- SPF 50+
- Skincare benefits
- Can be applied with brush, sponge, or fingers
- Natural radiant finish
- Color corrects redness
- Long wearing when face is primed and set
Cons
- Not an inclusive shade range
- Can look heavy if too much is applied
- Can crease and settle into lines, and exaggerate texture
- Packaging is messy
Overview
Full coverage foundation meets skincare benefits with IT Cosmetics CC Cream. Apply in thin layers for a natural finish, and pair with a primer for best results.
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IT Cosmetics CC Cream combines 7 products in one.
Let’s be honest, IT Cosmetics CC Cream was ahead of its time for its 2009 launch. It pioneered the “no-makeup makeup” look with its foundation and skincare infusion. Now, they’re more commonly known as a skin tint, but they go by several names – CC cream, BB cream, tinted moisturizer, skin veil. Personally, these are my favorite types of face bases. I love knowing I’m helping my skin while I wear a makeup look. I have so many in my collection and love the variety they offer, from dewy to matte, sheer coverage to full. But, the most full coverage still proves to be the classic IT Cosmetics CC Cream.
Promises vs. Performance: Don’t let the CC cream name fool you, this face base is full coverage!
IT Cosmetics CC Cream is truly “one step for instant complexion perfection,” as it combines 7 products in one specially formulated with plastic surgeons’ insights and dermatologist expertise. To start, this is a full coverage foundation with SPF 50+ UVA/UVB physical sunscreen. Plus, it takes the place of your moisturizing day cream and acts as a hydrating anti-aging serum, a brighten color corrector, poreless finish primer, and dark spot concealer. IT Cosmetics promises flawless-looking coverage that won’t crease or crack. What’s not to love about this best-selling, award-winning face base?
My favorite thing about IT Cosmetics CC Cream is its good-for-skin formula. I love that is has skincare benefits to help my skin with each wear. Although, I do think it would have to be worn with consistent day wear to actually see real benefits. The CC cream is easy to apply with your tool of choice and pairs well over any type of primer. Depending on the type of primer you choose, the finish of IT Cosmetics CC Cream can differ. I definitely recommend wearing some sort of primer with this base to give it the best longevity. Then, top off with a setting powder to lock it in place and help minimize as much settling as possible. This base does a great job at evening out skin tone, concealing redness, and providing skin with ample hydration throughout the day.
It’s not perfect though.
What I will say about IT Cosmetics CC Cream is this: it isn’t 100% foolproof. It you apply too much and try to layer too heavy, it can look cakey on the skin. The best way to apply is to work in thin layers and work into the skin with a damp beauty sponge if too much gets applied. I can’t fully agree with IT Cosmetics in regards to the creaseproof, crack proof wear. On my normal to combo skin, it can settle even when I properly prep my skin. I get a lot of settling into my smile lines and cracking around my mouth.
I can’t say I reach for this product as much as I did years ago when it was one of the most coveted foundations. Nowadays, I reach for something a bit lighter in coverage and texture for best results.
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How It Compares: IT Cosmetics CC Cream was once the best, but is it still #1?
IT Cosmetics CC Cream has a long history of love, with an extensive repertoire of awards and a #1 prestige foundation ranking. And, for good reason too! This face base was really the first of its kind, combining a full coverage foundation with skincare benefits. The benefits are vast, ranging from an SPF 50+ protection, hydration, pore-minimizing, and color correction all while providing natural full coverage. However, the performance doesn’t quite align with the benefits. The texture is thicker, lending itself to becoming heavy and cakey pretty easily. It can crease, settle into lines, and exaggerate texture, too. For best results, this foundation is best worn with a primer and setting powder. If I’m being honest, this is my favorite face base out there, but it definitely set the standard for those to come.
But, since its launch many years ago, there have been a plethora of true face base and skincare infusion products to hit the shelves. Now, over 10 years after its launch, there are several skin tints that do it better than IT Cosmetics CC Cream. Some of my favorites include caliray Freedreaming, Fenty Eaze Drop, and L’Oreal Hyaluronic Tinted Serum. Truly, skin tints are my favorite face base category and what I wear the most. Us at Milabu Co. put together a list of all of our favorites, from our favorite blurring, best for dewy skin, most long wearing, to best value. For our favorites, check out our MILABU PICKS article, “Best Skin Tints That Will Elevate Your Everyday Makeup.”
Advertised Product Highlights
IT Cosmetics CC+ Cream Full-Coverage Foundation with SPF 50+
# OF SHADES: 12
FORMULATION: Cream
FINISH: Natural
COVERAGE: Full
SKIN TYPE: All skin types
LONGEVITY: No claims
PROTECTION: SPF 50+
BENEFITS: Brightening color corrector; Hydrating anti-aging serum; Poreless finish primer; Dark spot concealer; Moisturizing day cream; Formula infused with hydrolyzed collagen, peptides, niacinamide, hyaluronic acid, adenosine, antioxidants, and vitamins; Flawless coverage with no creasing or cracking
CLEAN BEAUTY CLAIMS: No claims
Edited by Maddie