Tower 28 Hydrating Serum Concealer review

Milabu Rating

  • Overall
    (4+)

Price Category: Pro-Grade

  • $22.00 Retail

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Launch Date

  • August 19, 2023

Tower 28 Serum Concealer Review

Tower 28 Swipe All-Over Concealer goes beyond mere coverage, it’s a treatment for your skin – full review coming soon.

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Our Rating Criteria

Tower 28 Concealer Is Sensitive Skin’s New Companion

Dive into a new era of concealer with Tower 28’s latest product, the Swipe All-Over Hydrating Serum Concealer – let’s make a quick review. This breakthrough formula redefines the concealer game by combining coverage and care in one. Designed to cater to the needs of makeup lovers seeking both a flawless finish and skin-loving ingredients, this concealer offers a medium buildable coverage that harmonizes with your skin for a natural, non comedogenic finish.

Tower 28 Concealer Highlights

Concealer That Cares: Tower 28 Swipe All-Over Concealer goes beyond mere coverage — it’s a treatment for your skin. Infused with key ingredients like Hyaluronic Acid, it keeps skin hydrated, maintaining a supple and bouncy texture. Centella Asiatica Leaf Extract lends its soothing prowess, making this formula ideal for even the most sensitive skin. Lysine, an unsung hero, supports collagen production, giving both coverage and revitalization.

Coverage with Care: The Tower 28 Concealer perfectly embodies to the brand’s commitment to combining clean ingredients with high-performance makeup. Its weightless texture glides on like a serum, concealing dark circles, redness, and blemishes with a buildable medium. The coverage offers flexibility without the risk of clogged pores. Whether you desire a subtle veil or more substantial coverage, this concealer adapts to your preferences.

Skin-Like Finish: In the quest for the perfect concealer, one common challenge is maintaining a natural finish without accentuating dry patches or texture. Tower 28 has heard your concerns. The Swipe All-Over Concealer boasts a skin-like finish that looks like second skin. Say goodbye to the fear of exaggerated texture and welcome a new level of confidence.

Things to Watch For

Texture and Longevity: As with any concealer, ensuring it doesn’t exaggerate texture or settle into fine lines is key. How the Swipe All-Over Concealer performs throughout the day and whether it lives up to its promise of a smooth finish is vital. Best case scenario, it moves with fine lines, pores, and texture without looking heavy or cakey.

The shade range is also in question. Tower 28 provides 20 shade option, but there’s definitely still room for error. Will the shade be color true? Will the shades oxidize after application? We’ll have to find out.

What We’re Excited About

A Breath of Fresh Air: Tower 28’s Swipe All-Over Hydrating Serum Concealer has ignited excitement for those seeking a blend of coverage and care. This offering has the potential to change the way we see concealer, taking it from a mere makeup product to a skincare addition. The delicate balance between coverage, hydration, and being sensitive skin friendly is poised to make this concealer a game-changer.

The beauty world is always evolving, and Tower 28 Concealer emerges as a beacon of innovation. Its ability to combine coverage, care, and a natural finish stays true to the brand’s dedication to consumers’ wants and needs. As we await the product launch, the excitement is bubbling. Will it live up to the promises? Only time will tell, but Tower 28 has reputation for creating clean, high performing products which gives us hope.

Let’s review the Competition For Tower 28 Concealer

2023 has brought several concealer launches. Tower 28 Swipe All-Over sounds promising with its coverage and skin-caring benefits. Let’s stake a look at how its rival perform.

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Our Rating Criteria

Advertised Product Highlights

Tower 28 Swipe All-Over Hydrating Serum Concealer

# OF SHADES: 20

FORMULATION: Liquid

FINISH: Natural

COVERAGE: Medium

LONGEVITY: Long wearing

SKIN TYPE: All skin types

BENEFITS: Serum like texture; Covers dark circles, redness, and blemishes; Contains hyaluronic acid for hydration, Centella Asiatica Leaf Extract to soothe sensitive skin, and lysine to support the product of collagen

CLEAN BEAUTY CLAIMS: Cruelty free; Recyclable packaging; Free of gluten, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

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