ILIA Limitless Lash Mascara Reviews

Milabu Rating

  • Overall
    (4.1)
  • Performance
    (4)

Price Category: Pro-Grade

  • $28.00 Retail

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Pros

  • Lengthening
  • Separates and defines lashes
  • Long wearing with minimal flaking, smudging, or transfer

Cons

  • No curl
  • Wand takes some getting used to

ILIA Limitless Lash Mascara Review

ILIA Limitless Lash Mascara is a top performing natural mascara in terms of length, definition, and separation. But, there is stiff competition.

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Our Rating Criteria

ILIA Limitless Lash: Mascara for sensitive eyes with boundless lift and length.

As clean beauty becomes more mainstream, it’s exciting to come across brands that deliver not only natural, but also high performing products. ILIA is no exception, and their natural mascara has occupied a place in my makeup bag for some time. Having won the Best Clean Mascara Award from Allure twice, this cult favorite clean product is widely said to give great lift, length, and separation, all while being nourishing. I took a little break from Limitless Lash Mascara recently. After all, I keep my lashes busy with my wear tests! But I recently tried it again with a full face of ILIA makeup products.

So just how limitless is it? Let’s jump into ILIA Limitless Lash Mascara Review.

Quick Rating Rundown

This Product

(4.1)
ILIA Limitless Lash Mascara

:ILIA Limitless Lash Mascara

Price: $28.00

0.27 oz

Value

(4)

Application

(3.9)

Length, Curl, Define

(4)

Longevity

(4)

Extra Benefits

(5)

Best Clean

(4.6)
Tower 28 Make Waves Clean Mascara review

:Tower 28 MakeWaves Mascara

Price: $20.00

0.29 oz

Value

(4.6)

Application

(4.7)

Length, Curl, Define

(4.6)

Longeity

(4.3)

Extra Benefits

(5)

Industry Standard

(4.4)
Lash Idole Lancome Mascara

:Lancome Lash Idole Mascara

Price: $27.00

0.27 oz

Value

(3.9)

Application

(5)

Volume, Length, Curl, Define

(4.8)

Longevity

(4.5)

Extra Benefits

(4)

Promises vs. Performance: The length is limitless, but what about the lash curl? 

ILIA Limitless Lash Mascara is said to lift and curl lashes while being buildable and flake free. Not only that, according to ILIA’s website, the mascara was created to lengthen your natural lashes, giving you the long lashes of your dreams while providing all day wear. In addition to lengthening, Limitless Lash defines and separates lashes while adding subtle, natural volume. There should be no falling flat around here! It contains ingredients such as arginine to fortify lashes, organic shea butter to condition, and beeswax to nourish. The cruelty free formula is ophthalmologist tested, gluten free, and safe for sensitive eyes. 

My Review Thoughts: ILIA Limitless Lash Mascara Review

Limitless Lash Mascara lives up to its name for lengthening and separating my lashes, but not so much for curling them. There are definitely others that outperform this one in the curl and volume department. After 12 hours of wear, there is sometimes a tiny bit of smudging and flaking, but nothing to change my opinion of this as a top performer. It applies easily and gives boundless length. And, when you’re ready to take it off, it lends itself to an easy, tug free removal with just cleanser and water. Sensitive eyes rejoice with this mascara! 

The mascara wand is unique, so keep in mind there is a bit of a learning curve to it. It’s double sided, with one side featuring short bristles said to create volume and curl, and the other featuring comb-like bristles to really define each lash. This wand is patented by ILIA, so there really is no other wand like it on the market. The wand and formula work together to make this a good mascara for short lashes. 

How It Compares: Is it the best, or just the best natural mascara?

ILIA Limitless Lash Mascara does live up to its cult following hype if you’re looking for the best clean mascara. It has a 4.3 star rating out of more than three thousand reviews on Sephora.com. It is definitely a top performer in the clean beauty world and is a good choice if you’re looking for a lengthening mascara for sensitive eyes that has great longevity.

Tower 28 MakeWaves Mascara

Many new clean brands have came out with their lengthening mascaras. Let’s review some of the biggest competitors to ILIA Limitless Lash Mascara. Tower 28 came out with a phenomenal mascara. It is one of the best performing formulas on the market, not considering that it’s clean. It lengthens, defines and holds the curl. ILIA struggles with keeping the curl. As you may already know, for most people, the curl is more important than length. Without the curl, the length disappears and definition is not visible due to the visual perspective.

If I could summarize my review thoughts about ILIA Limitless Lash Mascara, it provides great length and definition, but looses it when curls fall flat. At the end of the day, ILIA Mascara is great for those gifted with a lot of long curled lashes. It’s the similar story with Thrive mascara.

Further, I do want to mention another very similar product to Tower 28, Saie Mascara 101 Lengthening & Lifting Mascara. They both have great lengthening, defining, and curling properties over ILIA Limitless Lash Mascara, as you can see in the individual product reviews.

Lancome Teint Idole Mascara

But if you’re looking for the best mascara that does all the things (length, definition, curl, and VOLUME) Lancôme Idole (rated ****4.4) is a better choice. This is an Icon for a reason. It still stands tall to this day.

Performance Rating

This Product

(4)
ILIA Limitless Lash Mascara

:ILIA Limitless Lash Mascara

Price: $28.00

0.27 oz

Application

(3.9)

Length, Curl, Define

(4)

Longevity

(4)

Best Clean

(4.5)
Tower 28 Make Waves Clean Mascara review

:Tower 28 MakeWaves Mascara

Price: $20.00

0.29 oz

Application

(4.7)

Length, Curl, Define

(4.6)

Longeity

(4.3)

Industry Standard

(4.8)
Lash Idole Lancome Mascara

:Lancome Lash Idole Mascara

Price: $27.00

0.27 oz

Application

(5)

Volume, Length, Curl, Define

(4.8)

Longevity

(4.5)

Milabu Beauty Method: Outsmart the wand.

As we’ve already established, there is a learning curve to this wand. The wand is dual-sided, featuring short bristles on one side with long on the other.

  1. Finish your eye look (primer, eyeshadow, eyeliner, etc.).
  2. Start with the side that has the longer bristles. This will help to separate the lashes and give you length. Make sure to coat each lash.
  3. Once each lash is coated, flip over to the short bristled side. Begin combing this through your lashes, making sure to start as close to the base of the lashes as possible. This side will help fill in the gaps, giving your lashes more volume.
  4. If desired, add another coat for more drama!

Advertised Product Highlights

ILIA Limitless Lash Mascara

WAND TYPE: Dual-sided, short and long bristles

SHADE: After Midnight

COLOR: Soft Black

PRODUCT HIGHLIGHTS: Lengthening, Defining, Lifting

LONGEVITY: All day wear

BENEFITS: Strengthens, softens, and nourishes lashes

OTHER: Cruelty free; Safe for sensitive eyes; Ophthalmologist tested

CLEAN BEAUTY CLAIMS: Gluten free; 99% naturally derived; 100% natural dye

Edited by Maddie

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