Huda Beauty 1 Coat WOW Mascara

Milabu Rating

  • Overall
    (4+)

Price Category: Pro-Grade

  • $23.00 MILABU suggested

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Launch Date

  • August 2023

Huda Beauty 1 Coat WOW Mascara Review

Huda Beauty’s 1 Coat WOW! Mascara gets its name by claiming to deliver dramatic results with just a single coat.

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Our Rating Criteria

Huda Beauty 1 Coat WOW! Mascara Promises A Dramatic Lash Transformation in Seconds

Prepare to redefine your lash game with Huda Beauty’s latest innovation—the 1 Coat WOW! Extra Volumizing and Lifting Mascara. Promising instant, intense, and dramatic lashes, this mascara aims to be your shortcut to that coveted ‘WOW’ effect. With its unique dual-sided brush and innovative formula, Huda Beauty boasts magic of easy application and immediate lash transformation.

Huda Beauty 1 Coat Wow! Mascara Highlights

The Magic of One Coat: Huda Beauty’s 1 Coat WOW! Mascara gets its name by claiming to deliver dramatic results with just a single coat. The ultra-black and creamy formula clings to every lash, providing immediate volume, length, and curl. This promises to be a game-changer for those seeking quick and effective lash enhancement without the hassle of layering multiple coats.

Dual-Sided Brush for Instant Impact: At the heart of the 1 Coat WOW! Mascara is its dual-sided brush. This unique design incorporates short and long bristles to both lengthen and separate lashes. The curved, concave side offers instant volume, lifting the lashes for an eye-opening effect. On the other hand, the convex side defines each lash, ensuring a clump-free finish.

Efficiency Meets Drama: One of the standout features of this mascara is its efficiency. With just one dip of the brush, the formula coats each lash evenly, eliminating the need for repetitive application. This will not only saves time but will also prevent the risk of clumping.

Things to Watch For

Longevity of Lift and Performance:
While the promise of lifted lashes is appealing, the real test lies in the mascara’s ability to maintain that uplifted look throughout the day. Will the lift holds true without any dreaded lash droop?

Avoiding the Common Pitfalls:

The beauty world is no stranger to mascaras that flake, smudge, or transfer. But, 1 Coat WOW! Mascara doesn’t have any claims against these problems. Will it wear without flaking, smudging, or transfer?

Balancing Volume and Clump Factor:

A mascara that offers extreme volume often runs the risk of clumping. We’ll be curious to see how the 1 Coat WOW! Mascara strikes the balance between delivering remarkable volume and avoiding the dreaded clumpiness.

What We’re Excited For

The Milabu team is always on the lookout for products that promise instant transformation. For us, the idea of achieving a dramatic lash look with just one coat is undeniably intriguing. And while the advertised benefits of 1 Coat WOW! Extra Volumizing and Lifting Mascara by Huda Beauty are exciting, we’ll have to see how the mascara performs in an all day wear test.

Huda Beauty 1 Coat WOW Has A Lot Of Competition

With so many high performing mascaras on the market, Huda Beauty 1 Coat WOW has a lot to live up to. High performers include classics like Lancome Lash Idole and new comers like Tower 28 Make Waves. These are just a couple of our favorite mascaras. For even more, check out our extensive list.

Competing Mascaras

This Product

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Tower 28 Make Waves Clean Mascara review

:Tower 28 MakeWaves Lengthening + Curling

Price: $20.00

0.29 oz

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Application

(4.7)

Volume, Length, Curl, Define

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Longevity

(4.3)

Extra Benefits

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Industry Standard

(4.5)
Lash Idole Lancome Mascara

:Lancome Lash Idole Mascara

Price: $27.00

0.27 oz

Value

(4)

Application

(5)

Volume, Length, Curl, Define

(4.8)

Longevity

(4.5)

Extra Benefits

(4)

MILABU PICKS

(4.5+)
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Our Rating Criteria

Advertised Product Highlights

Huda Beauty 1 Coat WOW! Extra Volumizing and Lifting Mascara

TWAND TYPE: Dual shaped brush with short and long bristles; One side is concave and one is complex

SHADE/COLOR: Black

LONGEVITY: No claim

BENEFITS: Volumizing; Curling; Lengthening; Ultra black formula

CLEAN BEAUTY CLAIMS: Cruelty free; Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance

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