Here at Milabu Co., we take a lot of consideration when testing products, past the simple “is it good or not?” We’ve developed our own intricate rating systems to reflect what we think are the most important elements when considering if a product is good or not. The most important element is if a product meets its claims. Brands can claim what they want, but will the product actually deliver? We promise to be unbiased in our ratings and test products on different skin types to get a full picture of the performance. Do keep in mind what works or doesn’t work for us, be the opposite for you. That’s why we keep our ratings based on performance and state our opinions clearly when necessary.

Because the makeup world is full of so many different products, we have developed rating charts for different categories, to include Face Bases, Complexion Enhancers, Mascara, Eye Color, Lips, and more. Our ratings are subject to change as new products enter the beauty market and as technology develops.

At the end of the day, makeup is meant to be fun! The beauty community is always growing and there is an overwhelming amount of products going viral. We’re here to get straight to the point with you (and your dollars) in mind.

Skin Tints
This includes tinted moisturizer, BB cream, CC cream, and tinted face oils/serums.

Value: This is the price for performance. Is it worth it’s price tag? (average amount of skin tint is 1.0 fl oz)

* (1 – 3)

Outrageous price for performance; Wasteful packaging (Above $40 per ounce)
Value: $25+
Pro & Luxury: $60+
*** (3 – 4)

Priced right for its performance; Average amount of product
Value: $25 – $15
Pro & Luxury: $60 – $40
***** (4 – 5)

Above average amount of product; Functional packaging
Value: $15 – $5
Pro & Luxury: $40 – $20

Application: How easy is it to blend? What application tools work best?

*** (1 – 3)

Patchy; Pilling; Doesn’t work well with other products
*** (3 – 4)

Applies easily with any tool; Can be more difficult to blend
***** (4 – 5)

Foolproof; Can apply with any tool; Blends with ease

Coverage: Does it provide even coverage? How much coverage can you get?

* (1 – 3)

Sheer or no coverage; Clings to imperfections; Patchy; Uneven coverage
*** (3 – 4)

Skin like sheer to light coverage; Not patchy; Blurs pores and imperfections
***** (4 – 5)

Buildable medium coverage; Doesn’t accentuate imperfections; Evens skin tone

Texture: Is it lightweight or heavy? Does the product exaggerate imperfections, such as: settle into pores, fine lines, wrinkles, or exaggerate dryness, bumps, and uneven texture?

* (> 3)

Looks heavy, cakey, or crepey on the skin; Immediate creasing and settling; Exaggerates imperfections
*** (3 – 4)

Doesn’t look cakey; At least 6 hours of wear with minimal settling, creasing, or exaggerating imperfections
***** (4 – 5)

Minimal settling, creasing, exaggerating imperfections, and virtually undetectable after 6+ hours of wear

Longevity: Does it meet product wear time claims? Free of touch-ups, blotting, extra setting powder/spray, or added hydration. Does the formula oxidize or does it stay true to color?

* (1 – 3)

Up to 4 Hours
*** (3 – 4)

4-6 Hours
**** (4 – 5)

6+ Hours
Note: Over 8 hours of wear is an automatic 5 stars.

Shade Range: Is it inclusive for skin color and undertones? A variety of warm, cool, and neutral should be present. Is there enough of a range for your perfect shade, or will you need multiples to mix? Here’s how we decide a star rating based on number of shades:

* (1)

1 Shade
** (2 – 3)

2-4 Shades
*** (3 – 3.5)

4-6 Shades
*** (3.5 – 4)

7-10 Shades
**** (4 – 5)

11-20 Shades
***** (5)

20+ Shades

Extra Benefits: This includes things like SPF/blue light protection, waterproof, sweat/humidity resistant, creaseproof, clean formulated, sustainability practices, oil controlling properties, dermatologist tested, formulated for sensitive skin.

* (>3)

3 benefits or less; Obscure claims such as specific, patented technologies
*** (3 – 4)

Waterproof; Transfer resistant; Contains SPF; Creaseproof; Sweat/humidity resistant; Fragrance free; Oil free; Noncomedogenic; Dermatologist tested
**** (4 – 5)

Cruelty free, vegan, and clean ingredients + sustainability practices; Skincare benefits; Plus other benefits

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