HOW WE RATE EYESHADOWS

Here at Milabu Co., we take a lot of consideration when testing products, past the simple “is it good or not?” We’ve developed our own rating systems to reflect what we think are the most important elements when considering if a product is good or not. The most important element is if a product meets its claims. Brands can claim what they want, but will the product actually deliver? We strive to be unbiased in our ratings and test products thoroughly to get a full picture of the performance. Do keep in mind what works or doesn’t work for us, might be a bit different for you. That’s why we keep our ratings based on performance and state our opinions clearly.

Because the makeup world is full of so many different products, we have developed rating charts for different categories, to include Face Bases, Complexion Enhancers, Mascara, Eye Color, Lips, and more. Our ratings are subject to change as new products enter the beauty market and as technology develops.

At the end of the day, makeup is meant to be fun! The beauty community is always growing and there is an overwhelming amount of products going viral. We’re here to get straight to the point with you (and your dollars) in mind.

VALUE ***** (1.0 – 5.0)

This is the price for the amount of product. Is it worth it’s price tag?

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^{_{Standard pressed shadows average 0.05oz of product.}}

^{_{Loose shadows, glitter, eye pigments average 0.05oz.}}

APPLICATION ***** (1.0 – 5.0)

Is it patchy? How easy is it to blend? What application tools work best (fingers vs brush)? Is it buildable or can it be layered? Can the formula be used wet or dry?

PIGMENT ***** (1.0 – 5.0)

Can you achieve sheer to bold color? Is it patchy? Is it true to color (do cool tones stay cool/warm tones stay warm)?

LONGEVITY ***** (1.0 – 5.0)

How does it wear? Does the eyeshadow require a primer for best wear? Does it crease quickly or smudge?

EXTRA BENEFITS ***** (1.0 – 5.0)

This includes things like primer infused, SPF/blue light protection, waterproof, sweat/humidity resistant, clean formulated, sustainability practices, dermatologist tested, ophthalmologist tested, safe for contact lens wearers, formulated for sensitive skin.