Fenty beauty foundation

Rating

  • MILABU
    (4.4)

Price Category: Pro-Grade

  • $39.00 Retail

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Pros

  • Long wearing
  • True medium to full coverage
  • Natural, matte finish
  • Inclusive shade range (50 shades)

Cons

  • Accentuates dry patches
  • Thicker formula is not the easiest to blend with a brush

Overview

Rihanna delivers with this long wearing foundation that doesn’t hide my skin’s natural radiance and never looks dry or flat. Check this out if you love a soft matte finish and lasting coverage.

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Fenty Beauty by Rihanna’s Pro Filt’r Soft Matte Foundation: This flawless makeup deserves the hype.

Goddess of music, beauty, fashion, and philanthropy, Rihanna’s is hotter than her fiery Gloss Bomb lip plumper. She’s even causing a stir with the launch of Fenty Skin, her line of products claiming to shrink pores, reduce dark spots, moisturize, and give glowy sun protection. The skincare multitaskers are meant to play harmoniously together with Rihanna’s Fenty Beauty makeup, a top priority according to the cosmetics mogul’s website. Fenty Beauty offers so many celebrated products. I’ve tried everything from face primers to mascara, and one of the standouts is Pro Flit’r Soft Matte Foundation. Wow! This face base is beautiful. It gives me even coverage and a flawless finish. Best of all, it lasted all day.

Promises vs. Performance: Soft? Matte? Long wearing? Yes, yes, and yes!

Rihanna’s key involvement in her brand and the way she creatively wears her own products is so inspiring to me. “You asked, Rihanna answered,” Fenty.com states about Pro Filt’r, which boasts one of the most inclusive shade ranges in the industry: 50 shades! Can you believe it? This boundary-breaking foundation range features a formula that gives skin an instantly smooth, pore-diffused, shine-free look. It is said to be a soft matte, buildable medium to full coverage foundation that stands up to sweat and humidity without clogging pores (many thanks to its oil-free formula). Pro Filt’r promises to feel light as air on the skin and be undetectable.

With 50 shades, I sure hope everyone can find an exact match! I have two shades in my collection, shades 120 and 170. Depending on the time of year, one is a perfect match on its own, or I can mix them. I like to start with one pump on the back of my hand so that I can build up the coverage. I put a few dabs onto my skin and work it in with my favorite Bobbi Brown Face Brush (worth every penny of its $52 price tag). When blending with a brush, I do feel like I have to work a bit to get it to really spread out across my face. Given the creamy density of the product, a damp Beautyblender works really well. Pro Filt’r layers well to build to your desired coverage.

Once applied, the texture of the foundation almost instantly becomes a beautiful, soft matte. The coverage is a true buildable medium to full, and the wear is unstoppable against oil, sweat, and humidity. I end the day with a natural matte finish and a bit of glow peeking through!

Quick Rating Rundown

THIS PRODUCT

(4.4)
Fenty beauty foundation

:Pro Filt’r Soft Matte Foundation

Price: $39.00

1.08 oz

Value

(4.5)

Application

(3.5)

Coverage

(4.7)

Texture

(4)

Longevity

(4.5)

Shade Range

(5)

Extra Benefits

(4)

INDUSTRY STANDARD

(4.6)
Estée Lauder Double Wear Foundation

:Estee Lauder Double wear foundation

Price: $48.00

1.0 oz

Value

(3.9)

Application

(4.8)

Coverage

(5)

Texture

(4)

Longevity

(4.8)

Shade Range

(5)

Extra Benefits

(3.5)

MILABU PICKS

(4.5+)
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Price: $15-$70

Various sizes

Value

(4.5+)

Application

(4.5+)

Coverage

(4.5+)

Texture

(4.5+)

Longevity

(4.5+)

Shade Range

(4.5+)

Extra Benefits

(4.5+)

How It Compares: Is this the best matte foundation in the price range?

I really enjoyed Pro Filt’r makeup and rank it among my favorite products by Fenty. It’s not surprising that a foundation she helped formulate is a knockout. I am so impressed by the way it wears and performs. It covers redness, blurs pores, and provides an even complexion for over 8 hours with minimal fading, cracking, or budging. As far as matte foundation finishes, I believe it’s one of the most beautiful because it gives a natural, blurred skin appearance. It controls shine but somehow allows a healthy glow to peek through – which I love! I hesitate to apply this foundation with a brush due to its thicker formula, but a dampened sponge pairs beautifully.

Still, as stellar as it is, Pro Filt’r doesn’t quite snatch the trophy from Estée Lauder’s Double Wear Stay-in-Place Makeup (rated **** 4.6).

Double Wear’s reputation as the standard, go-to matte foundation is as hella lasting as the formula itself. It has been a fan favorite for more than two decades. It comes with the added benefits of SPF protection, something Pro Filt’r is missing. And it’s available in more than 55 shades, even surpassing Fenty’s impressive range. The formula is just as resilient to oil, sweat, heat, and humidity and resists cracking, creasing, fading, and transfer with its 24-HR wear claim (Pro Filt’r only calls itself long wearing). It is a thicker formula as well, very similar to Pro Filt’r that benefits most from being applied with a dampened sponge. Although Estée Lauder ultimately has the edge on Fenty, you can’t go wrong with either product. Plus, Pro Filt’r is gentler on the wallet at $38.

Advertised Product Highlights

Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Foundation

FORMULATION: Liquid

FINISH: Matte

COVERAGE: Medium to full

LONGEVITY: Long wearing

SKIN TYPE: All skin types and tones

PROTECTION: No SPF

BENEFITS: Resists sweat and humidity; Oil free; Won’t clog pores

OTHER: Cruelty free; Vegan; Allure’s Readers Choice Award winner

CLEAN BEAUTY CLAIMS: No parabens, phthalates, or gluten

Edited by Virginia