elf Putty Eye Primer Reviews

Milabu Rating

  • Overall

Price Category: Value

  • $5.00 Retail

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  • Easy to use
  • Creates long lasting eyeshadow
  • Eyeshadow doesn’t crease or budge


  • Some shades may affect eyeshadow pigmentation
  • May look or feel drying at first

elf Putty Eye Primer Review

Is elf Cosmetics Putty Eye Primer the best drugstore eye primer, let’s review it against top picks and see where it ends up. FYI: This product is discontinued.

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elf Cosmetics Putty Eye Primer: I’m a fan of the Putty Fam.

It’s no secret that I love just about every member of the Putty Fam. Everyone’s been obsessing over e.l.f.’s Putty Line since its release in 2018. Just a quick look at this brand’s best selling products reveals that their Putty Blush ($6), Bronzer ($6), and Poreless Putty Primer ($9), are all fan favorites. And I agree; they’re some of my favorite drugstore products too! Another best selling product is the Putty Eye Primer. Effortlessly smooth this creamy formula over your lids for long lasting eyeshadow looks. Let’s dive into the elf Putty Eye Primer Review.

Promises vs. Performance: Wave creased eyeshadow looks goodbye!

The brand website reveals some intriguing promises about this eye primer. It’s supposed to have a moisturizing, creamy formula that keeps eye makeup from creasing for 12 hours of wear. It contains squalene, which helps balance and moisturize skin. This product also has some interesting uses. It can be used as a typical primer under eyeshadows (like how I used it), or on its own, to add color and dimension to your lids. This primer has six shades, including skin colors, a white shade, and even a dark black shade. 

My Review Thoughts: elf Putty Eye Primer

During the review of elf Putty Eye Primer, I dipped Real Techniques Crease Brush ($8.99) into the tiny pot. I swiped the formula all over my eyelids and into my inner corner. First impression? This eyeshadow primer feels drying on the skin. It looks a little drying too. It’s definitely not moisturizing, as the brand claims. Also, while shade Sand cancelled everything out, I wish I had picked up White instead. I suspect the yellow pigment darkened my eyeshadow look, created with the e.l.f. New Classics Palette ($14). 

However, once my look was completed, I had no complaints. The Putty Eye Primer helped create an ultra pigmented sunset eye look. The best part? After my all day wear test, the shadows were super intense and opaque. No creasing, smudging, or budging here! This eye primer gave me long lasting eyeshadow that withstood the test of time. 

Let’s Review How It Compares: Is elf Putty Eye Primer the best from drugstore?

For those who want long lasting eyeshadow looks, the e.l.f. Putty Eye Primer is a great option. It’s easy to apply and creates pigmented looks that never fade or crease. But there’s another eyeshadow primer at the drugstore that has my heart, and it’s by Wet n Wild. For the same price as Putty Eye, Photo Focus ($5) smooths and mattifies lids. It also brightens eyelids and dries to a universal, colorless tone. It’s praised by both  beauty magazines and regular makeup consumers.

Milabu Beauty Method: Apply this eye primer in 3 steps for crease proof shadows. 

I highly recommend using an eyeshadow primer, especially for those who have oily eyelids. In three simple steps, you’ll prep your eyes for long lasting eyeshadow.

  1. Dip a fluffy eyeshadow brush into the small jar. 
  2. Spread onto your lids, from the inner to the outer corner.
  3. Create your unique eyeshadow look!

Advertised Product Highlights

E.l.f. Cosmetics Putty Eye Primer




LONGEVITY: 12 hours

SKIN TYPE: All skin types

BENEFITS: Locks shadows in place for 12 hours of crease proof wear; Contains squalene to balance and moisturize skin

OTHER: Cruelty free; Vegan

CLEAN BEAUTY CLAIMS: Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Edited by Darby

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