e.l.f. Hydrating Camo Is A Good Drugstore Concealer

e.l.f. Hydrating Camo Concealer: Formulated with an extra boost of hydration.

e.l.f. Cosmetics has two versions of their much loved Camo Concealer. The first is their 16 Hour Camo Concealer (check out my review here), with claims of a full coverage, matte finish that lasts for, you guessed it, 16 hours. The second is a moisturizing variation, the Hydrating Camo Concealer. While it doesn’t claim to last for 16 hours, this drugstore concealer is also supposed to be full coverage, but with a satin finish. And it has an added benefit: An extra nourishing boost of hydration (because who doesn’t want that?).

On e.l.f. Cosmetics’ website, it’s labeled as both a ‘Holy Grail‘ and a best selling product. Safe to say, lots of people love it. Am I in agreement? Keep reading to find out. 

Promises vs. Performance: The Hydrating Concealer camouflages dark circles and blemishes.

The name says it all. e.l.f. Hydrating Camo Concealer is supposed to hydrate while camouflaging imperfections and under eye circles. It claims to be long wearing and crease proof, for a full coverage satin finish. It has some key ingredients, too. These include sodium hyaluronate, which locks in moisture, and anti-inflammatory rose flower water that works to soothe skin.

When applying, I use the smallest amount of the 16 Hour Camo Concealer in shade Fair Beige. But because the shade is a bit too light for my skin tone, I add the Hydrating Camo Concealer in Light Peach on top. This combination works great in terms of shade match and formulas working together, not against each other. I blended out the concealer using the e.l.f. Camo Concealer Sponge, which I actually love. The shape of this sponge makes it super easy to get every bit of the under eye area. One layer of the concealer combination usually doesn’t give me the coverage I want, so I like to add a second layer of the Hydrating Camo Concealer on top. It builds and layers with no blending hassles or disturbing the makeup underneath.

I set the concealer with e.l.f. High Definition Powder and the result is a beautiful satin finish. I don’t notice extra hydration, but it is comfortable to wear. After an all day wear, the concealer does crack a little, but, overall, I enjoy the wear of this concealer.

Quick Rating Rundown

This Product

(4.1)

:e.l.f. Hydrating Camo Concealer

Price: $7.00

0.2 oz

Value

(4.4)

Application

(4.3)

Coverage (full)

(3.9)

Texture (matte)

(4.1)

Longevity

(3.8)

Shade Range

(4.2)

Extra Benefits

(4.1)

MILABU PICK

(4.4)

:L’Oreal Infallible Full Wear Concealer

Price: $13.99

0.33 oz

Value

(4.1)

Application

(4.2)

Coverage (full)

(4.6)

Texture (matte)

(4.2)

Longevity

(4.7)

Shade Range

(4.3)

Extra Benefits

(3.7)

INDUSTRY STANDARD

(4.1)

:Maybelline Instant Age Rewind

Price: $10.99

0.2 oz

Value

(3.9)

Application

(4.5)

Coverage (full)

(4.4)

Texture (radiant)

(4.2)

Longevity

(4)

Shade Range

(3.6)

Extra Benefits

(3.8)

MILABU PICKS

(4.5+)

:9 Must Try Drugstore Concealer Formulas

Price: $5 – $16

various

Value

(4.5+)

Application

(4.5+)

Coverage

(4.5+)

Texture

(4.5+)

Longevity

(4.5+)

Shade Range

(4.5+)

Extra Benefits

(4.5+)

^{Our Rating Criteria}

How It Compares: What’s the holy grail drugstore concealer?

I’m pretty pleased with how this concealer wears. The creamy formula is easy to blend, it has buildable light to medium coverage, and it covers my dark circles. However, it falls a tad short in terms of being able to provide a fuller coverage and the all day wear e.l.f. promises.

In my opinion, Maybelline Instant Age Rewind is the industry standard drugstore concealer. This product is definitely raved about, too, with more than 100,000 reviews on Amazon and a 4.4 star rating. Incredible! It covers dark circles and brightens under eyes while feeling weightless, leaving you with a smooth finish. This iconic concealer is truly a holy grail product (minus the messy applicator, but we can overlook that). 

Milabu Beauty Method: Let’s conceal dark circles. 

Follow these four steps for camouflaged under eyes. 

1. With the doe foot applicator, draw a streak of product under your eyes, from just below your inner corner to your outer corner, bringing it down your face slightly. 
2. Use a sponge to blend into the skin. I use e.l.f. Camo Concealer Sponge ($6), which I loved, but I’m also a huge fan of the Original Beautyblender ($20). Dab the product into your inner corner and out towards your outer corner. 
3. If you want to provide more coverage, add two more swipes of product below the first application and a few dots below your outer corner. Then blend again with a sponge. 
4. To set the concealer, use a dense face brush to swipe a loose powder over top, like the e.l.f. HD Setting Powder ($6). 

Tip: If desired, you can use a brush instead of a sponge to blend. A brush will give you more coverage. e.l.f. recommends using the smaller end of their Concealer & Foundation Duo Brush ($8).