Milabu Rating

  • Overall
    (3.9)

Price Category: Pro-Grade

  • $26.00 Retail

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Pros

  • Self setting formula
  • Resists settling and creasing
  • Long wearing (8+ hours)
  • Sweat and humidity resisatnt
  • Buildable medium coverage
  • Brightening
  • Easy to apply
  • Doesn’t exaggerate texture, lines, or pores

Cons

  • Lack of shade range

Overview

Kulfi concealer provides solid coverage, brightens under eyes, and wears all day with virtually no creasing, settling, or fading.

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Our Rating Criteria

Will this Kulfi concealer actually be creaseproof?

So many concealers on the market have a creaseproof claim, promising not to look cakey or settle into lines. But, few actually live up to this claim and are an all-around good concealer. Kulfi Concealer ‘Main Match’ is a newer one on the market, which was actually co-created with 300 members of the Kulfi community. This ensured a high performing product that checks all the boxes. But, would it check all of mine?

Promises vs. Performance: What does self setting even mean?

Kulfi had a unique approach when creating Main Match Creaseproof Concealer. It was co-created with 300 members of the Kulfi Beauty community in hopes to address their top concerns, which included: high coverage but lightweight, shades that match skin tones and undertones, plus color correction and concealing in one product. With that in mind, Main Match Concealer was created to be a creaseproof, self setting, hydrating concealer. It has a radiant, brightening finish with buildable medium coverage that claims to not cake or crease. It’s infused with a handful of skincare goodies, such as amla fruit extract, saffron flower extract, rosehip extract, and licorice root extract that work to hydrate, soothe, and protect skin.

It’s all in the name: this Kulfi concealer truly is creaseproof. The formula is creamy, easy to apply and blend with any tool, feels lightweight, and has a beautiful brightening effect. Coverage-wise, you can expect a buildable light to medium coverage that effortlessly conceals blemishes, redness, and dark circles. As claimed, Main Match Concealer does self set, requiring no setting powder for an all-day long wear. It withstands the elements, from sweat, humidity, laughing, eating, drinking – whatever life throws at you Main Match will resist creasing, settling, and fading for 8+ hours.

Though the shade range is lacking, most of the shades would work as color correctors for multiple skin tones. I hope Kulfi expands the shade range in the future, because that would make this great concealer even better!

Kulfi concealer has an overall rating of 3.9. If price + value wasn’t factored in, this product has a performance rating of 4.5.

Quick Rating Rundown

This Product

(3.9)

:Kulfi Main Match Crease-Proof

Price: $26.00

0.17 oz

Value

(3.3)

Application

(4.6)

Coverage (medium)

(4.2)

Texture (radiant)

(4.4)

Longevity

(4.6)

Shade Range

(2.4)

Extra Benefits

(4)

Similar Product

(4.2)
Kosas concealer

:Kosas Revealer Brightening Concealer

Price: $28.00

0.20 oz

Value

(3.5)

Application

(4.6)

Coverage (full)

(4.6)

Texture (dewy)

(4.5)

Longevity

(3.5)

Shade Range

(4.5)

Extra Benefits

(4.5)

Industry Standard

(4.3)
NARS Radiant Creamy Concealer, the best concealer for dry skin

:NARS Radiant Creamy Concealer

Price: $31.00

0.22 oz

Value

(3.5)

Application

(4.8)

Coverage (medium)

(4.3)

Texture (dewy)

(4.4)

Longevity

(4)

Shade Range

(4.7)

Extra Benefits

(4.1)

MILABU PICKS

(4.5+)
Top Concealers Worth Every Penny

:Best Concealers Worth Every Penny

Price: $11 – $38

various

Value

(4.5+)

Application

(4.5+)

Coverage

(4.5+)

Texture

(4.5+)

Longevity

(4.5+)

Shade Range

(4.5+)

Extra Benefits

(4.5+)
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Our Rating Criteria

How It Compares: Is this Kulfi concealer the best under eye concealer?

I’ve got to give this Kulfi concealer props, because not only does it look beautiful on the skin, but it wears phenomenally too. The lightweight, creamy formula blends effortlessly into skin to cover blemishes, redness, or dark circles. Its color correcting benefits are great to help conceal and brighten the under eye area. But, what sets apart Main Match Concealer from the rest is its self setting, long wear properties. This has become one of my most reached for concealers when I need coverage that resists creasing and settling for an all-day wear.

That being said, there’s still just something about the NARS Radiant Creamy Concealer (rated ****4.3) that keeps it at the top as an industry standard and one of my holy grails. It’s been around for years and has claimed icon status. It provides radiance and lightweight coverage that never feels heavy or cakey. Radiant Creamy Concealer is one that never lets me down and works for so many different skin types. For more coverage, look to Kosas Revealer (rated ****4.2), a hydrating concealer with a built in eye cream.

For a complete list of our favorite concealers for any occasion (rated ****4.5+), check out our MILABU PICKS article, ‘The 12 Best Concealers Worth Every Penny.’

Advertised Product Highlights

Kulfi Main Match Crease-Proof Long-Wear Concealer

# OF SHADES: 12

FORMULATION: Liquid

FINISH: Radiant

COVERAGE: Buildable medium

LONGEVITY: Long wearing

EXTRA BENEFITS: Creaseproof; Self setting; Hydrating; Promises no caking; Contains antioxidant amla fruit extract, hydrating saffron flower extract and rosehip extract, and soothing licorice root extract

CLEAN BEAUTY CLAIMS: Cruelty free; Vegan; Free of parabens, phthalates, mineral oil, formaldehydes, coal tar, butylated hydroxyanisole, and more

Edited by Maddie

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