ABH Lash Brag® Jet-Black Volumizing Mascara review

Milabu Rating

  • Overall
    (3.8)
  • Performance
    (3.7)

Price Category: Pro-Grade

  • $25.00 Retail

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Pros

  • Drier formula
  • Intense black pigment
  • No clumping when applying
  • Volumizes
  • Lengthens

Cons

  • Can flake, smudge, and transfer
  • Not long wearing
  • Wand can clump with regular use (make sure to clean off excess)

Anastasia Lash Brag Mascara Review

If you’re looking for mega volume and length (and don’t mind a bit of flaking) Anastasia Lash Brag Mascara delivers – see full review.

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Will Anastasia Lash Brag be one of my new favorite mascaras?

Not only did this mascara make Allure Best of Beauty 2020, but it’s also made it on Allure’s list of Best Mascaras of All Time. Allure editors love Lash Brag mascara because it creates a full, voluminous look with no clumping lashes thanks to the thicker formula and curvy, dense brush. I’m excited to test out this mascara, as the claims are all the things I love (length and volume), but it’s opposite my favorite mascaras (smaller brushes). Let’s dive into Anastasia Lash Brag Mascara Review.

Promises vs. Performance: No clumping, but mega volume promised with Anastasia Lash Brag.

Lash Brag Mascara promises volume and fullness “you can’t stop bragging about.” It is designed with an hourglass shaped wand that coats each lash individually, working to separate, lengthen, and volumize. The jet black formula builds in intensity with each coat. ABH suggests one coat for defined lashes, two for extra length and thickness, and three coats for “full-on extreme volume.” The ultra creamy formula features flexible polymers and unique supple waxes that create definition, length, and volume while minimizing clumping for a long lasting wear. ABH says Lash Brag is water resistant, as well as fade and smudge resistant.

My Review Thoughts: Anastasia Lash Brag Mascara Review

At first glance, the thick, dense wand looks like it might clump. It also looks like a drier formula, which I definitely prefer, especially for a volumizing mascara. To my surprise, Lash Brag had a relatively easy application that was free of clumping. The formula gave me volumized, lengthened lashes that looked full and wispy with intense black pigment. I will say, the wear didn’t fully impress me. I did have a decent bit of flaking, along with some smudging and transfer. But, this was minimal compared to what I was expecting from this formula.

Quick Rating Rundown

This Product

(3.2)
ABH Lash Brag® Jet-Black Volumizing Mascara review

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(2.5)

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(4.7)
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(4.5)
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MILABU PICKS

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Our Rating Criteria

Let’s Review How It Compares: Anastasia Lash Brag vs Lash Idole Mascara

If you’re looking for mega volume, length, and intense black lashes, Lash Brag could be a good option for you. It meets the claims that ABH promises in terms of application and result. The clump free formula can be layered between one to three coats for wispy to more dramatic lashes. My only con is that the formula can flake, smudge, and transfer, so beware of this and set your under eyes accordingly.

One of my best mascaras of all time, that I consider the prograde industry standard is Lancome Lash Idole. Personally, I think Lash Idole is better than Lash Brag. I have less flaking, smudging, and transfer with this formula with or without a lash primer. My lashes are volumized, lengthened, separated, and defined with Lash Idole. The curved wand is easy to use with no clumping while also helping curl lashes. It’s one of my favorite ‘all-in-one’ mascaras that I know I can count on to do me right.

Other Formulas I Love: My Favorite Alternatives

From Benefit Roller Lash ($27) giving the most curl to ultimate volume from Rare Beauty Perfect Strokes ($20), there’s so many good mascaras out there for different lash effects. In terms of longevity, you can’t beat Lancome Idole or a tubing formula. A tubing formula (that’s also clean beauty) the Milabu Team loves is caliray Come Hell or High Water ($24). It’s lightweight with the perfect amount of length, volume, and lift for wispy lashes. And, when it comes to the longest, most separated lashes and a clean formula, the Milabu Team agrees that ILIA Limitless Lash ($28) takes the win in that category.

Milabu Beauty Method: Anastasia Lash Brag is even better with a lash primer.

  1. Curl lashes for maximum lift. Investing in a good lash curler, like Kevyn Aucoin’s ($21) is a great idea.
  2. For extra volume, use a mascara primer. I find I don’t need as many coats of mascara when I use a primer. I recommend Lancome Cils Booster XL ($28).
  3. Let the hourglass shaped wand hug lashes as you comb from roots to tips. Use the tip of the wand to reach inner corner lashes and coat bottom lashes. Layer as desired. ABH suggests one coat for defined lashes, two coats for extra length and thickness, and three coats for full-on extreme volume.

Advertised Product Highlights

Anastasia Beverly Hills Lash Brag Mascara

WAND TYPE: Hourglass shaped

SHADE/COLOR: Jet black

LONGEVITY: Long lasting

BENEFITS: Volumizing; Lengthening; Buildable formula; Contains flexible polymers; Resists clumping; Formula has a blend of supple waxes for definition; Doesn’t weigh down lashes; Water resistant; Fade and smudge resistant

OTHER: Cruelty free; Dermatologist tested; Ophthalmologist reviewed

CLEAN BEAUTY CLAIMS: Free of parabens, gluten, and phthalates

Edited by Maddie

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