Milabu Rating

  • Overall
    (4.6)

Price Category: Pro-Grade

  • $16.00 Retail

Sign up for a discount

100 sign ups needed for 10% off
Learn more


Video Reviews

Best One & Done Shadows

Pros

  • Great shade range
  • Beginner friendly
  • Fluid formula
  • Beautiful matte finish
  • Precise doe foot applicator
  • Blends easily with fingers or a brush
  • Layers well with itself and other shadows
  • Long lasting – creaseproof, fade proof, budge proof

Cons

  • Dries down fast; Work one eye at a time
  • Not a ton of neutral shades
  • Some shade are more sheer and have to be built up (mostly pastel shades)

Overview

If you’re looking for bold, matte color, look no further than about-face Matte Fluid Eye Paint. Easy application with a creaseproof, budge proof wear.

Sign up for a discount

100 sign ups needed for 10% off
Learn more

Some links to purchase are affiliate.

Halsey’s about-face makeup line delivers bold, colorful looks.

Like many of us, Halsey believes in self-expression and makeup without rules. A quick glance through her products will show you this, from the colorful packaging to the intense formulas that promise high-performance. And, the price is right too. Situated just between drugstore and prograde beauty, with an average product price of $15, this makeup line caters to everyone. The first product I ever tried from her line was her Matte Fluid Eye Paints. These liquid eyeshadows have already landed on Allure’s Best of Beauty list and have received plenty of praise from the beauty community. I’ve got to say, the hype is real.

Promises vs. Performance: This is a high-performing matte liquid eyeshadow.

What is Matte Fluid Eye Paint? about-face describes it as “pigment play,” a “one-swipe punch of liquid eye color.” The pigment is bold, yet buildable and gives a smooth, matte finish. Its formula is no-budge and no-smudge for all day wear. There’s no shortage of colors, either. This liquid eyeshadow comes in over 25 shades ranging from lime green and hot pink to neutral taupes.

From the packaging to the formula, there’s not much I don’t love about Matte Fluid Eye Paint. Halsey nailed both, from the bright and bold packaging to the high performing formula. The precise doe foot applicator makes it ease to apply exactly where you want it or swipe across the lid for all-over color. As the name suggests, the formula is incredibly fluid and blends easily with fingers or a brush. It has enough playing time to blend out the edges, but, once it sets, it dries down to a beautiful no-budge, matte finish. The pigment is buildable without lifting product below or looking patchy, and other eyeshadow formulas layer well with it too.

Quick Rating Rundown

(4.6)
about face matte eyeshadow

about-face:Matte Fluid Eye Paint

Price: $16.00

.15 fl oz

Value

(5)

Application

(4.5)

Pigment

(4.8)

Longevity

(4.8)

Extra Benefits

(3.9)
(4.5+)
Best One and Done Eyeshadows

MILABU PICKS:Best Eyeshadows For A One & Done Look

Price: $6.00 – $36.00

Various Sizes

Value

(4.5+)

Application

(4.5+)

Pigment

(4.5+)

Longevity

(4.5+)

Extra Benefits

(4.5+)

How It Compares: These liquid eyeshadows from about-face deserve all the hype.

I had high hopes for these about-face liquid eyeshadows and I am happy to report they exceeded my expectations. Starting with the precise doe foot applicator, application is a breeze and blending is effortless. Matte Fluid Eye Paint dries down to a smooth, matte finish that doesn’t look dry, nor does it accentuate lines. But, the best part is that these play well with other eye products and last all day long for a creaseproof, fade proof, budge proof wear.

Perhaps you’re looking for something a bit different, like a glitter shadow or a metallic cream eyeshadow. If that’s the case, you’re in luck – The Milabu Team has put together a list of our favorite eyeshadows for a one and done look, AKA swipe and go! Check out MILABU PICKS Here.

Advertised Product Highlights

about-face Matte Fluid Eye Paint

# OF SHADES: 25+

FORMULATION: Liquid

FINISH: Matte

COVERAGE: Buildable

LONGEVITY: No-budge formula

SKIN TYPE: All skin types

BENEFITS: Bold color in just one swipe; Smooth finish; Smudge proof

CLEAN BEAUTY CLAIMS: Cruelty free; Vegan; Free of gluten, phthalates, parabens, or synthetic fragrances

Edited by Maddie

Back to top