about-face Matte Fluid Eye Paint: One Swipe For Bold Color

Halsey’s about-face makeup line delivers bold, colorful looks.

Like many of us, Halsey believes in self-expression and makeup without rules. A quick glance through her products will show you this, from the colorful packaging to the intense formulas that promise high-performance. And, the price is right too. Situated just between drugstore and prograde beauty, with an average product price of $15, this makeup line caters to everyone. The first product I ever tried from her line was her Matte Fluid Eye Paints. These liquid eyeshadows have already landed on Allure’s Best of Beauty list and have received plenty of praise from the beauty community. I’ve got to say, the hype is real.

Promises vs. Performance: This is a high-performing matte liquid eyeshadow.

What is Matte Fluid Eye Paint? about-face describes it as “pigment play,” a “one-swipe punch of liquid eye color.” The pigment is bold, yet buildable and gives a smooth, matte finish. Its formula is no-budge and no-smudge for all day wear. There’s no shortage of colors, either. This liquid eyeshadow comes in over 25 shades ranging from lime green and hot pink to neutral taupes.

From the packaging to the formula, there’s not much I don’t love about Matte Fluid Eye Paint. Halsey nailed both, from the bright and bold packaging to the high performing formula. The precise doe foot applicator makes it ease to apply exactly where you want it or swipe across the lid for all-over color. As the name suggests, the formula is incredibly fluid and blends easily with fingers or a brush. It has enough playing time to blend out the edges, but, once it sets, it dries down to a beautiful no-budge, matte finish. The pigment is buildable without lifting product below or looking patchy, and other eyeshadow formulas layer well with it too.

Quick Rating Rundown

(4.6)

about-face:Matte Fluid Eye Paint

Price: $16.00

.15 fl oz

Value

(5)

Application

(4.5)

Pigment

(4.8)

Longevity

(4.8)

Extra Benefits

(3.9)

(4.5+)

MILABU PICKS:Best Eyeshadows For A One & Done Look

Price: $6.00 – $36.00

Various Sizes

Value

(4.5+)

Application

(4.5+)

Pigment

(4.5+)

Longevity

(4.5+)

Extra Benefits

(4.5+)

How It Compares: These liquid eyeshadows from about-face deserve all the hype.

I had high hopes for these about-face liquid eyeshadows and I am happy to report they exceeded my expectations. Starting with the precise doe foot applicator, application is a breeze and blending is effortless. Matte Fluid Eye Paint dries down to a smooth, matte finish that doesn’t look dry, nor does it accentuate lines. But, the best part is that these play well with other eye products and last all day long for a creaseproof, fade proof, budge proof wear.

Perhaps you’re looking for something a bit different, like a glitter shadow or a metallic cream eyeshadow. If that’s the case, you’re in luck – The Milabu Team has put together a list of our favorite eyeshadows for a one and done look, AKA swipe and go! Check out MILABU PICKS Here.